Paid Media Associate

Responsibilities

• Support the planning, execution, optimization, and reporting of paid media campaigns across social and digital platforms
• Translate integrated marketing plans into tactical media recommendations and campaign setups
• Manage campaign pacing, budgets, invoicing, and buy details within internal systems
• Execute and optimize campaigns across platforms including Meta, Linked In, Tik Tok, X, Pinterest, Snapchat, and Google Ads
• Monitor campaign performance, deliver reporting insights, and ensure timelines and budgets are met
• Collaborate with internal teams, clients, and vendor partners to support campaign success and business growth

• 1+ years of relevant experience in planning and buying paid social and digital media
• Bachelor’s degree or equivalent work experience required
• Experience analyzing campaign performance and identifying optimization opportunities
• Familiarity with paid media, budget tracking, and campaign management tools such as Campaign Manager 360/DCM and Media Ocean/Prisma
• Knowledge of audience and media research tools including GWI, MRI, Pathmatics, and com Score
• Strong communication, writing, analytical, and project management skills with the ability to manage multiple priorities
• Familiarity with Google Analytics, Tag Manager, Looker Studio, programmatic media, paid search, and SEO is a plus