Strategic Account Manager – CVS Media Exchange

Responsibilities

• Develop annual brand and media strategies aligned with advertiser goals and growth objectives.
• Create campaign strategies and audience targeting recommendations tailored to brand and product lines.
• Build strategic supplier growth proposals based on a deep understanding of supplier business goals and marketing objectives.
• Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions.
• Maintain strong relationships with clients, managing day‑to‑day business and identifying opportunities to drive incremental revenue.
• Educate advertisers on performance metrics, insights, and optimization strategies to improve results.
• Lead campaign kick-offs, manage briefs, and confirm media planning details.
• Oversee campaign performance in collaboration with internal teams.
• Monitor campaign performance using KPIs and data‑driven insights to optimize outcomes.
• Perform in‑depth data analysis to deliver actionable insights and recommendations for short‑ and long‑term media strategies.
• Collaborate with Insights and Strategy team to ensure reporting accuracy.
• Deliver campaign performance reports, conduct wrap‑up calls, and finalize Campaign Performance Reviews (CPRs).
• Work closely with sales, merchandising, and internal teams to drive strong results and advertiser satisfaction.
• Partner with campaign management, I S, and billing teams to ensure seamless execution and accurate delivery.
• Support monthly billing processes and maintain Salesforce updates for campaign tracking.

• 4+ years experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred), including upselling experience.
• Proven ability to lead day‑to‑day client relationships and collaborate cross‑functionally with internal teams to meet supplier needs.
• Experience developing media plan recommendations aligned with advertiser goals and performance objectives.
• Strong follow‑through and accountability, ensuring seamless coordination across teams and timely execution of deliverables.
• Familiarity with advertising analytics, data platforms, and DMP technologies, paired with strong analytical and problem‑solving capabilities.
• Resourceful and adaptable in navigating a large organization while thriving in a nimble, fast‑moving environment.
• A collaborative team player with a proactive mindset and a willingness to contribute as a key individual contributor.
• Excellent written and verbal communication skills, including the ability to present clearly and effectively to internal stakeholders and external partners.
• Confident in escalating and presenting key issues to leadership with clarity and strategic insight.
• Strategic thinker with the ability to influence supplier investment and drive growth through CMX media solutions.