Senior Manager, Marketing & Funnel Analytics - Aurora, IL

Who we are At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self‑motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change.

Here you'll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Salary: $-$ + Bonus

Location: Aurora, IL/Hybrid

Hours: 8:30am-5:00pm Mon-Fri

The Sr. Manager, Marketing & Funnel Analytics will lead the buildout of Audio Nova's marketing measurement foundation across the full patient journey, from lead generation and CRM engagement through call‑center conversion, appointment outcomes, purchase, retention, and revenue realization.

This role is joining at an important transformation point, and will help move the organization toward trusted, standardized, and actionable performance visibility by defining measurement methodology, improving reporting infrastructure, building PowerBI dashboards, and creating cross‑functional alignment on how performance is measured.

• Lead analytics across the entire patient journey from lead to loyalty inclusive of our key patient journey stages: lead intake, appointment booking, appointment reminders, no‑show and cancel recovery, tested‑not‑treated follow‑up, post‑purchase onboarding, service reminders, retention, reactivation, and win‑back.
• Analyze campaign performance across email, SMS, direct mail, paid media, website, call center, and clinic‑driven touchpoints.
• Develop patient and customer lists to support targeting, segmentation, audience sizing, suppression logic, channel eligibility, campaign prioritization, and personalization strategies.
• Identify trends, opportunities, and gaps in campaign performance, patient behavior, conversion, revenue, retention, inefficiency, and operational friction.

• Build standardized performance views by channel, campaign, audience, source, market, clinic, call center outcome, appointment type, and lifecycle stage.
• Partner with CRM, call center, clinic operations, finance, technology, and leadership teams to ensure consistent reporting definitions and trusted performance visibility.
• Create clear performance narratives that explain what changed, why it changed, what it means, and what actions should be taken.
• Build, maintain, and improve PowerBI dashboards that provide clear visibility into marketing, CRM, call center, funnel, and patient journey performance.

• Own the development and ongoing improvement of marketing attribution methodology across online and offline channels.
• Define how marketing contribution is measured across campaigns, vendors, lead sources, CRM touchpoints, call center interactions, appointment outcomes, and revenue.
• Develop and maintain a data dictionary & reporting methodology, including funnel definitions, attribution rules, campaign taxonomy, source‑of‑truth logic, data limitations, and key business assumptions to improve consistency and shared understanding across functions.
• Identify data quality issues, tracking gaps, inconsistent definitions, and process breakdowns that limit reporting accuracy.

• Lead measurement strategy for CRM and marketing tests, including A/B tests, holdout tests, and incrementality…