Media Supervisor; Paid Search & Social

Career / Performance Media Supervisor (Paid Search & Social)

Are you a PPC VIP? Can you direct web traffic like a highly caffeinated crossing guard? Then perhaps you are precisely the phenomenal Performance Media Supervisor Two by Four has been seeking. Reporting to the SVP of Media, the winning candidate will be responsible for running the strategic planning and execution across paid search and social accounts at the agency, creating strong cross‑channel digital strategies that achieve client goals.

The role will partner with media colleagues across disciplines to ensure campaigns are creative, testing new solutions, and optimized to meet our client's business goals. This client‑facing role blends strategy and tactical search execution and requires educating the agency and clients on paid search best practices to ensure best‑in‑class campaigns reach market.

• Set up and manage paid search and social campaigns for a variety of clients across industries with varying awareness, traffic, and sales goals.
• Executional experience managing campaigns in bid management platforms including Google Ads, Bing, Search Ads 360, Meta Business Manager, Tik Tok Ads, Linked In Ads, etc.
• Execute test and learn campaigns to identify optimization insights and learnings to ensure client goals are met.
• Ensure that client budgets are being utilized effectively—this includes building new campaigns, budget management, ongoing optimization and testing new channels.
• Collaborate with the broader strategic planning team on budget setting, plan development, competitive trending, etc.
• Build, optimize, and report on paid search and social campaigns through both dashboard reporting and larger QBRs.
• Lead the creation of trafficking documents and timelines, coordinating with internal (account/production/creative) teams to ensure deadlines are met.
• Lead the pre‑ and post‑launch QA process for paid search and social media, traffics campaigns, and ensure that all tags are firing so that campaigns launch on time and all data is accurate.
• Lead daily pacing and optimization of campaign performance within self‑serve platforms.
• Strong knowledge of search and social best practices with a keen eye to executional details.
• Ensure that client budgets are being utilized as effectively as possible—this includes building new campaigns, budget management, ongoing optimization and testing new channels/tactics/audiences/creative/etc.
• Execute test-and-learn (A/B) programs to identify audience and creative optimization insights and learnings to ensure client goals are met.
• Build, optimize, and report on search and social campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics.

• Enthusiasm for all things digital.
• Strong experience with execution in Google Ads, Bing Ads, Google Search Ads 360, SEMrush, and Google Analytics.
• Background managing Google, Performance Max, Bing, You Tube, Meta, Tik Tok, Linked In.
• Detail‑oriented manager and self‑starter with a strong focus on accuracy.
• Enjoys multi‑tasking and managing multiple client accounts.

• Reports to:
  
  Media Director
• A people‑first, flexible work style that supports both collaboration and autonomy.
• Benefits include: health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave, and STD/LTD insurance.
• Salary Range: $75,000 - $90,000: DOE.