Senior Channel Marketing Programs Manager

Responsibilities

• Define and execute a comprehensive partner events strategy
• Establish structured engagement frameworks, including partner councils, advisory boards, and community forums
• Create a cohesive partner experience aligned with channel and business priorities
• Design and deliver programs that drive active participation across the partner ecosystem
• Lead planning and execution of partner events, including summits, webinars, round tables, and networking experiences
• Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
• Create an always on Demand Center for partners including emails, content, and webinars
• Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
• Drive awareness and participation in enablement initiatives across the channel
• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision‑making
• Identify opportunities to streamline processes and improve overall partner experience
• Implement initiatives that increase retention, satisfaction, and long‑term partner value
• Define and track KPIs related to partner engagement and Demand program effectiveness
• Analyze data to assess impact and optimize strategies

• Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments
• Demonstrated ownership of global or multi-regional programs with measurable business impact, including strategy development and execution
• Proven ability to define long‑term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth
• Strong understanding of indirect go‑to‑market models, including resellers, distributors, MSPs, and alliances
• Track record of designing and operationalizing complex programs with clear success metrics and reporting
• Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
• Experience using metrics and analytics to evaluate performance and inform program evolution.

Demonstrates expertise in developing and executing partner engagement strategies, with a focus on driving partner loyalty, satisfaction, and measurable business impact. Proficient in utilizing metrics and analytics to optimize partner programs and enhance overall partner experience.

• Demand Center
• Webinars
• Content Management
• Analytics Tools