Director, Influencer Marketing

• Own Ovative’s influencer channel vision and long-term roadmap for clients
• Establish strategic frameworks, playbooks, and best practices for influencer planning
• Ensure strategies are grounded in Ovative’s EMR approach and tied to business outcomes
• Serve as a senior strategic partner to client leadership to shape influencer marketing
• Lead influencer strategy for complex and high-impact client engagements
• Translate performance data into executive-level storytelling and recommendations
• Define influencer measurement standards, KPIs, and testing frameworks
• Advance a test-and-learn culture, identifying innovation opportunities
• Stay ahead of influencer trends and platform changes
• Act as Ovative’s senior influencer subject matter expert in new business pitches
• Contribute to building and scaling the influencer team
• Coach and develop team members into future leaders

• Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
• 10+ years in an Influencer Marketing role developing and executing strategy and campaigns
• 5+ years of experience leading and mentoring teams, fostering growth and excellence
• Proven, hands-on experience personally executing influencer campaigns
• Strong understanding of how influencer marketing connects to and enhances paid media performance
• Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel
• Working knowledge of influencer, social, and platform tools that enhance team workflows

Demonstrates expertise in influencer marketing strategy, campaign execution, and performance analysis, with a strong focus on team leadership and development. Capable of translating complex data into actionable insights and fostering innovation within the influencer ecosystem.

• Influencer Marketing Strategy
• Team Leadership and Mentoring
• Performance Metrics Analysis
• Influencer Campaign Execution
• Social Media Ecosystem Knowledge

• Influencer Marketing
• Campaign Development
• Performance Metrics Analysis
• KPI Definition
• Testing Frameworks

• Strategic Partnership
• Coaching and Development
• Storytelling

• Influencer Ecosystem
• Content Creation
• Business Outcomes
• Test-and-Learn Culture
• Paid Media Performance

• Influencer Tools
• Social Media Tools
• Platform Tools