Principal Associate, Market Research

Job in Aurora, Kane County, Illinois, 60505, USA

Listing for: Jobtailor

Full Time position
Listed on 2026-08-02

Job specializations:

Marketing / Advertising / PR
Market Research

Salary/Wage Range or Industry Benchmark: 90000 - 130000 USD Yearly USD 90000.00 130000.00 YEAR

Lead the design and execution of market research projects
Analyze and report on market research projects
Deliver actionable insights utilizing various brand measurement sources
Provide ongoing consumer research expertise and consultation to internal partners

Requirements

Bachelor’s Degree or military experience
At least 4 years of experience in a primary market research role
Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing
Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q)

Core Competencies

Demonstrates expertise in leading market research projects, analyzing brand health, and delivering actionable insights. Proficient in utilizing analytical tools to provide consumer research consultation and support internal partners.

Highest-signal resume keywords

Market Research Leadership
Brand Health Tracking
Advertising Performance Analysis
Creative Marketing Testing
Analytical Tools Proficiency

ATS Optimization Keywords
Hard Skills

Market Research
Data Analysis
Consumer Insights
Brand Measurement
Statistical Analysis

Soft Skills

Consultation
Collaboration
Communication

Industry Keywords

Primary Market Research
Brand Health
Advertising Performance
Creative Testing

Tools & Technologies

Python
R
SAS
SPSS
SQL
Q

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