Senior Associate, Paid Search, Social

• Conduct testing
• Plan budgets and flighting
• Develop insights and actions demonstrating understanding of client goals
• Conduct report analyses
• Develop projections and proposals
• Understand, implement, and troubleshoot the tracking process
• Proactively bring new account ideas to improve performance
• Identify and implement advanced optimization tactics
• Leverage advanced Excel and campaign management tool skills
• Execute and manage campaigns while learning advanced data analysis and bid management
• Contribute ideas to the planning process and guide campaign direction
• Train, mentor, and help onboard junior team members
• Challenge existing processes and contribute ideas to quarterly planning sessions
• Convey insights to clients and connect account activity to client business goals
• Prepare and assist with client-facing deliverables, presentations, and quarterly reviews
• Collaborate with Search & Social, Digital Activation, media, and marketing sciences teams

• Bachelor’s degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent experience
• 1.5+ years of work experience managing social marketing, interactive campaigns, and/or paid search accounts
• Hands-on experience with Google Ads and Microsoft Ads
• Hands-on experience with a bid management platform such as Marin, SA360, or SKAI
• Ability to develop and implement basic tactical strategies
• Ability to define goals and timelines and manage to them
• Problem-solving and contingency-planning skills
• Ability to train, mentor, and onboard junior team members
• Strong program management and organizational skills
• Ability to manage multiple projects simultaneously
• Confidence analyzing and acting on marketing data
• Ability to effectively convey insights to clients
• Ability to connect account activity to client business goals
• Ability to build relationships with clients and partners
• Ability to adjust communication style based on the audience
• Ability to prepare basic and assist with client-facing deliverables
• Ability to organize ideas and concepts using tools such as Power Point
• Proactive, self-starting, team-oriented, and committed to training

Demonstrates expertise in managing social marketing and interactive campaigns, with a strong focus on data analysis, client communication, and team mentorship. Proficient in utilizing advanced tools for campaign management and optimization to achieve client business goals.

• Google Ads Management
• Microsoft Ads Management
• Bid Management Platform Experience
• Advanced Excel Skills
• Campaign Management

• Social Marketing
• Interactive Campaign Management
• Data Analysis
• Optimization Tactics
• Tactical Strategy Development

• Problem-Solving
• Organizational Skills
• Client Relationship Building
• Communication Skills
• Team Mentorship

• Marketing
• Advertising
• Client Goals
• Campaign Execution
• Quarterly Planning

• Marin
• SA360
• SKAI
• Power Point