Manager, SEO, AI Content Optimization

• Optimize and refresh existing  content for search and AI visibility in alignment with SEO/GEO strategy
• Write short-form copy for , including headers, summaries, metadata, and FAQs
• Identify content gaps and cannibalization across
• Support Content, Business Lines, and Field Marketing authors in adding missing content to editorial calendars
• Advise marketing teams across functions on developing content for visibility on and off
• Work with the SEO/GEO strategy lead and technical delivery partners to meet technical content requirements
• Flag and fix content-side issues
• Monitor content performance and conduct quarterly audits
• Identify content decay, optimization, consolidation, and pruning actions to optimize crawl budget and maintain content health
• Partner with Social Media, Communications, and Paid Media teams on content opportunities
• Ensure new  content is amplified at publication

• Bachelor's degree in journalism, communications, marketing, business, or related field
• 5+ years’ experience in SEO and writing and optimizing content for the web, including optimization of media and image alt text
• Track record of organic search and AI visibility performance gains
• Comfortable navigating large matrixed organizations
• Passion for SEO/GEO/AEO and understanding how content gets crawled, indexed, and retrieved by search engines and AI systems
• Experience analyzing organic and AI traffic and engagement and translating findings into content decisions
• Experience partnering with and educating editorial, brand, and content teams on SEO/GEO requirements and brand standards
• Experience partnering with business-line or cross-functional stakeholders to refine content for a global corporate website
• Familiarity with E-E-A-T principles for YMYL categories
• Working knowledge of SEO and content analysis platforms, including Bright Edge, Ahrefs, Google Search Console, Bing Webmaster Tools, and Screaming Frog
• Familiarity with CMS platforms such as Adobe Experience Manager (AEM)
• Experience using AI to create automated reporting and optimization workflows or tools for high-volume optimization across multiple country directories
• Must be authorized to work in the United States without sponsorship; this position does not provide visa sponsorship

Demonstrates expertise in SEO and content optimization, with a strong focus on enhancing visibility and performance for web content. Proficient in collaborating with cross-functional teams to develop and refine content strategies that align with SEO best practices and organizational goals.

• SEO Content Optimization
• Content Performance Analysis
• Cross-Functional Collaboration
• Experience with SEO Tools
• E-E-A-T Principles Familiarity

• SEO
• Content Writing
• Content Optimization
• Content Analysis
• AI Visibility Performance
• Media Optimization
• Content Auditing
• Content Pruning
• Content Gap Identification
• Image Alt Text Optimization

• Communication
• Collaboration
• Problem-Solving
• Organizational Skills
• Adaptability

• SEO Strategy
• GEO Strategy
• Content Health
• Content Decay
• YMYL Categories
• Matrixed Organizations
• Editorial Standards
• Global Corporate Website

• Bright Edge
• Ahrefs
• Google Search Console
• Bing Webmaster Tools
• Screaming Frog
• Adobe Experience Manager