Marketing and Membership Growth Manager

Job Type

Full-time

Growth only matters when it turns into care people can actually access.

True Health is built on the belief that healthcare should feel high touch, clear, and worth trusting. That only happens when what we say in the community matches what patients experience in the clinic.

This role exists because demand and capacity have to stay in sync. When they do, teams are ready, physicians can deliver the experience they promise, and prospective members get a confident path from first question to enrollment.

You take ownership of the gap between current membership and true site capacity, then build the systems that close it.

True Health grows responsibly or it does not grow n capacity is misunderstood, teams get stretched, the member experience suffers, and the clinic cannot deliver on what makes it different.

In this role, you make growth measurable and usable. You keep an accurate view of capacity by location, diagnose what is holding enrollment back, and turn clinical differentiation into enrollment messaging that is clear and appropriate for healthcare communications.

You are the bridge between interest in True Health and a full, well supported panel, and your work directly shapes whether growth feels smooth for members, physicians, and site teams.

You focus on turning real site capacity into a clear plan, then building demand and conversion systems that reliably fill it.

• Maintain a monthly view of members versus capacity by location using the Membership Tracker and CRM pipeline data
• Reconcile pipeline and enrollment data to produce a forecast leadership can use
• Report utilization by site and surface gaps to target capacity with clear recommendations
• Monitor operational signals that change capacity assumptions, including provider panel availability and onboarding throughput constraints

• Analyze under utilization drivers by location, including referral flow, channel mix, local presence, and conversion friction
• Segment performance by site, channel, and referral source to find the highest impact opportunities
• Document root causes and define measurable interventions, with emphasis on improving Site performance
• Track results over time and adjust plans based on conversion and enrollment outcomes

• Build and execute local demand generation systems across both locations, measured by enrollments not just leads
• Develop community and employer partnership outreach plans aligned to affluent suburban corridors in the Chicago area
• Launch targeted digital campaigns and ensure lead attribution supports channel decisions and budget allocation
• Translate clinical offerings into enrollment messaging that creates urgency while staying compliant for healthcare communications

• Implement internal referral capture mechanisms with physicians and site teams to increase referrals and conversion
• Develop external referral pipelines with community providers, allied health partners, and local organizations
• Set referral logging and attribution standards in the CRM to measure referral-to-enrollment performance
• Coordinate local events and community touchpoints with site teams to build trust and awareness by market

• Define and maintain clear funnel stage definitions from inquiry to consult to enrollment for consistent reporting
• Identify drop-offs and implement fixes through intake scripts, follow-up sequences, and handoff standards
• Partner with intake to improve speed-to-lead and follow-up consistency to increase consult scheduling
• Monitor…