Social Media Content Specialist; Austin, MN​/Chicago, IL​/Eden Prairie, MN

Overview

SOCIAL MEDIA CONTENT SPECIALIST (AUSTIN, MN/CHICAGO, IL/EDEN PRAIRIE, MN PREFERRED)

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS —
Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit

This position is accountable for developing and executing social media strategies that strengthen brand storytelling, engagement, and eCommerce growth across paid and organic channels. It is also responsible for driving measurable performance improvements, including engagement, traffic, conversion, ROI, follower growth, sentiment, and share of voice.

• Builds and executes platform-specific social media strategies aligned to brand priorities, seasonal campaigns, and eCommerce objectives, with accountability for improving engagement rate and overall platform reach.
• Identifies opportunities across Instagram, Facebook, Tik Tok, Pinterest, You Tube, and emerging platforms to maximize follower growth and audience expansion.
• Collaborates with creative and content teams to develop high-performing social content that drives increased traffic and conversion to brand and retailer sites.
• Supports influencer and creator partnerships to expand brand reach, deepen engagement, and ensure relevance within key audience segments.
• Partners with media teams to plan, execute, and optimize paid social campaigns focused on ROI, conversion, and cost-efficient engagement.
• Tests and refines audience targeting, content formats, messaging, and creative strategies to improve campaign performance and social KPIs.
• Monitors social conversations to identify trends, customer sentiment, and engagement opportunities; ensures responsive and brand-aligned community management.
• Engages with online communities to strengthen sentiment, responsiveness, and share of voice within relevant audience conversations.
• Tracks and reports core social performance indicators—including engagement, traffic, conversion, ROI, follower growth, sentiment, and share of voice—and provides insights to inform future strategy and content development.

Required

• Bachelor’s degree or equivalent experience.
• 2+ years of experience in digital marketing, social media strategy, or content development.
• Strong understanding of social platform dynamics, audience behaviors, and content trends.
• Experience planning or optimizing paid social campaigns.
• Ability to collaborate with creative teams and influence development of high-performing content.
• Strong organizational and multitasking skills to manage multiple platforms, campaigns, and timelines.
• Effective written and verbal communication skills with attention to brand voice and tone.
• Proficiency in tools such as Meta Business Suite, Sprout Social, Google Analytics, or similar.
• Applicants must not now, or at any time in the future, require sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

Preferred

• Experience working with influencers, creators, or social partnership programs.
• Background in performance analysis, social KPIs, or data-driven decision making.
• Familiarity with social commerce or eCommerce-driven marketing strategies.