Communications Manager​/Senior Communications Manager - Brand PR

Position: Communications Manager / Senior Communications Manager - Brand PR
** SENIOR COMMUNICATIONS SPECIALIST / COMMUNICATIONS MANAGER / SENIOR COMMUNICATIONS MANAGER - BRAND PUBLIC RELATIONS*
* ** About Hormel Foods*
* Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue. Its brands include PLANTERS ® , SKIPPY ® , SPAM ® , HORMEL ®  NATURAL CHOICE ® , APPLEGATE ® , WHOLLY ® , HORMEL ®  BLACK LABEL ® , COLUMBUS ® , JENNIE-O ®  and more than 30 other beloved brands.

The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report and one of America's most responsible companies by Newsweek, was recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

For more information, visit   .

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* POSITION OVERVIEW:

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* We're looking for a strategic and creative communications professional to lead public relations efforts for a portfolio of iconic consumer brands. This individual contributor will partner closely with brand marketing teams and business units to develop and execute integrated communications strategies that build brand equity, generate earned media coverage, drive cultural relevance, protect brand reputation and support business growth.

The ideal candidate is an experienced storyteller with strong media relations skills, a passion for consumer trends and culture, and a proven ability to translate business objectives into impactful communications programs. They thrive in a fast-paced environment, enjoy collaborating across functions, and bring both strategic thinking and flawless execution to every initiative.

** RESPONSIBILITIES:*
* + Serve as the communications lead for a portfolio of Hormel Foods brands, providing strategic counsel and communications support to brand marketing teams and business units.

+  Develop and execute integrated communications plans that support brand campaigns, product launches, partnerships, sponsor ships, innovation initiatives, and key business priorities.

+  Identify and develop compelling storytelling opportunities that generate earned media coverage and social conversation while strengthening brand reputation and driving business growth.

+  Build and maintain strong relationships with media, influencers, content creators, and external partners.

+ Develop proactive media relations strategies, create media materials, and pitch stories to consumer, lifestyle, trade, business, and industry media.

+ Partner with marketing teams to ensure earned media, influencer engagement, social content, and experiential activations work together to maximize impact.

+ Provide communications counsel during campaign development, helping identify opportunities, mitigate risks, and strengthen storytelling approaches.

+ Support reputation management and issues preparedness by identifying emerging trends, monitoring media and social conversations, and collaborating on response strategies when needed.

+ Develop briefing materials, key messages, talking points, and media training support for brand leaders and company spokespeople.

+ Manage agency partners, including scope development, budget oversight, planning, execution, and performance evaluation.

+  Track, analyze, and report communications performance against established objectives and key performance indicators.

+ Collaborate with internal stakeholders across marketing, consumer engagement, legal, insights, innovation, sales, and corporate communications to ensure alignment and consistency.

+ Support internal communications and employee engagement efforts that amplify brand initiatives and build employee advocacy.

+ Manage communications budgets and ensure programs are delivered on time and within budget.

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* QUALIFICATIONS:

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* This position will be awarded either Senior Communications Specialist, Communications Manager or Senior Communications Manager based on qualifications and experience.

+ Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related field.

+ 2 - 7+ years of experience in public relations,…