Director of Communications, Marketing & Events - Communications Specialist 3

Director Of Communications, Marketing & Events

Institution:
Riverland Community College

Classification

Title:

Communications Specialist 3

Bargaining Unit / Union: 214:
Minnesota Association of Professional Employees

City:
AustinRIVR
- Albert Lea Campus

FLSA:
Non Job Exempt

Full Time / Part Time:
Full time

Employment Condition:
Classified
- Unlimited

Salary Range: $32.97 - $48.60

Reporting to the Vice President of Advancement, Communications, and External Relations, the Director of Communications, Marketing & Events provides leadership and operational direction for Riverland Community College's marketing, branding, communications, and events functions. This position manages the implementation and execution of the Comprehensive Marketing Plan, integrates efforts across departments, and ensures all messaging aligns with the college's brand, mission and vision.

The Director is responsible for institutional, program-specific, alumni, and internal/external communications, while actively supporting student recruitment and retention initiatives. As the college's key communicator and a vital member of the crisis response team, this role serves as the primary contact for emergency and severe weather communication, emergency planning, and messaging, as well as provides leadership for public-facing messaging at the institutional level, including media relations activities.

The Director of Communications, Marketing & Events works collaboratively with the marketing team to operationalize the marketing, branding and communication strategy across web, digital media, design, video, PR, and event functions. This position is responsible for managing key college events and has direct responsibility for media relations, sponsor ships, branding, communication policy development, and data/information requests. The Director helps develop content, advises faculty and staff on marketing strategy, and provides high-level messaging guidance for public, media, and governmental communications at the campus, system, and community levels.

This position operates with institutional strategy, priorities, and standards established by the Vice President of Advancement, Communications, and External Relations.

1. In collaboration with the Vice President of Advancement, Communications & External Relations develop, execute, and provide ongoing management of the comprehensive marketing and communication plan in alignment with institutional strategy and priorities.

• Under the leadership of the Vice President of Advancement, Communications, and External Relations, participate in the development of an annual comprehensive marketing and communication plan that aligns with institutional priorities, mission and strategic plan, in collaboration with the President's Cabinet, Deans, and the Strategic Enrollment committee. Provide leadership in the implementation of the plan and develop tools for tracking and management.

• Guide the planning and execution of marketing and communication campaigns across all channels including digital, print, design, video, and events.

• Ensure consistent use of brand voice, style, and identity across all internal and external channels.

• Establish KPI's and use analytics tools to evaluate performance and produce regular reports for college leadership summarizing ROI, engagement, reach, and outcomes.

• Coordinate marketing for enrollment, retention, and program-specific campaigns in partnership with academic and student services teams. Participate as a member of the Strategic Enrollment Management Committee to create targeted strategies and campaigns.

• Provide leadership in the communication and evaluation of the college strategic plan. Work collaboratively with the Cabinet and other campus leaders tasked with leading key strategic initiatives.

• Develop and maintain public messaging and multi-media strategies that reflect the college's impact, including the creation and sharing of stories that uplift student success, community partnerships, and alumni achievements.

• Advise college leadership, faculty, and staff on marketing and communications best practices.

• Facilitate regular strategy reviews and collaborate with cross-campus partners for feedback and alignment of the comprehensive marketing and communication plan.

• Lead the Art Committee to ensure that campus art and branding are reflective of Riverland's brand, mission, vision, values, and heart.

Priority:
Essential Percent of Time: 30%

2. Manage marketing and communication department budget, policies, and activities, incorporating full-cycle project management of the marketing and communication function at Riverland Community College.

• Lead planning for all marketing and communication initiatives, ensuring alignment with organizational goals and timelines.

• Develop and manage a comprehensive marketing calendar that integrates key campaigns, deadlines, and deliverables across platforms.

• Define project objectives, success metrics, and resource requirements for marketing campaigns and…