Controller, Accounting, Financial Reporting

Location: Austin, TX (In-Office, South Austin HQ)

Reports to: VP of Finance

Works closely with: VP of Finance, Fractional CFO, & Jr. Accountant

Sesh is a fast-growing nicotine pouch CPG brand with US retail distribution across 6,600+ doors today at major convenience chains, scaling to 25,000 doors by year-end. We also operate a Canadian NRT gum business distributed nationally across major retailers, and a UK arm. We're well-funded and scaling toward our next chapter. We're a ~40-person team headquartered in Austin, building something rare in CPG...

a brand with category-defining product, real retail muscle, and a clear regulatory moat.

We need a Controller who owns the close, the books, and the integrity of the numbers we put in front of our board, our auditors, and our investors. You'll partner directly with our VP Finance to build a finance function that scales with us through the next stage. This is a hands-on role with real agency and ownership. You’ll play a critical role in ensuring our financials are accurate, timely, and defensible as we expand our retail footprint significantly...

with a particular focus on maintaining tight, predictable, and defensible trade accruals.

In partnership with the VP Finance, this person will also help establish departmental budgeting processes and reporting cadences that allow leadership to monitor spend, identify variances early, and improve financial discipline as the company scales.

You’ll have leverage from day one. We have a junior accountant on staff, a bookkeeping team, and an outsourced accounting partner supporting us. Your job isn't to do everything yourself... it's to lead, set the standard, and pull the right levers across people, systems, and tools to keep things tight.

• Month-end close ownership, with a focus on building a disciplined, scalable close process that improves timing, accuracy, and reporting quality as the business grows
• Preparing and reviewing monthly and quarterly financial reporting packages under US GAAP for management, board, investors, and external stakeholders
• Trade accrual methodology, deduction management, and the operating cadence to keep both clean as we scale
• Developing and strengthening internal controls, accounting policies, and SOPs across the finance and accounting function to support scalability, audit readiness, and operational discipline
• Establishing standardized close checklists, reconciliations, review procedures, and reporting cadences across the organization
• Leading or supporting finance systems implementations, integrations, and automation initiatives across QBO, CIN7, reporting platforms, and adjacent operational systems
• Partnering with leadership to evolve the company’s finance systems architecture as the business scales, including ERP, consolidation, and trade management capabilities
• CIN7 hygiene and reconciliation cadence between our inventory system and the GL
• Flash close variance analysis... reducing the gap between flash and final to single digits
• Revenue recognition across retail, DTC, Canadian gum, and UK channels
• Inventory accounting across US, Canadian, and emerging UK/EU production partners
• AP, AR, payroll oversight, cash management, bank recs
• Supporting multi-entity consolidation across US, Canada, and UK operations, coordinating with external and local accounting partners as needed
• Strengthening processes, controls, and reporting to support external audit readiness and institutional-quality financial reporting
• Leading and developing our existing accounting bench (junior accountant, bookkeeping team, outsourced accounting partner)

Quick Books Online, CIN7, Avalara, Ramp, plus Snowflake and Tableau for analytics. You should be comfortable operating in a modern finance stack and proactively leveraging systems, automation, and AI tools to improve efficiency, strengthen controls, and scale the function intelligently as the business grows.

• CPA required
• 8+ years of progressive accounting experience, with at least 3 in a Controller or Assistant Controller seat
• CPG experience is a must... ideally a brand with retail distribution and meaningful trade spend at scale
• Bat…