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Senior Product Manager, Salesforce

Job in Austin, Travis County, Texas, 78716, USA
Listing for: Natera
Full Time position
Listed on 2026-02-15
Job specializations:
  • Business
  • IT/Tech
Salary/Wage Range or Industry Benchmark: 125000 - 150000 USD Yearly USD 125000.00 150000.00 YEAR
Job Description & How to Apply Below

Position Summary

We are seeking a strategic Senior Salesforce Product Manager to drive the product vision, roadmap, and execution of our Salesforce platform initiatives while championing user‑centric design and data‑driven decision making. This role combines deep product management expertise with Salesforce platform knowledge, business analysis, and stakeholder management responsibilities. The ideal candidate will serve as both a product strategist and execution leader, ensuring our Salesforce solutions deliver maximum business value while driving user adoption and satisfaction across the organization.

Primary

Responsibilities Product Strategy & Roadmap Management (35%)
  • Define and own the comprehensive Salesforce product vision, strategy, and multi‑year roadmap aligned with business objectives
  • Conduct market research, competitive analysis, and user needs assessment to identify product opportunities and innovation areas
  • Collaborate with executive leadership to translate business strategy into actionable product initiatives and feature requirements
  • Prioritize product backlog and feature development based on business value, user impact, technical feasibility, and ROI analysis
  • Establish product success metrics, KPIs, and measurement frameworks to track product performance and user satisfaction
  • Drive product discovery sessions and ideation workshops with cross‑functional teams and stakeholders
  • Manage product portfolio decisions including feature sunset, platform consolidation, and technology investment priorities
Requirements Management & Business Analysis (25%)
  • Lead comprehensive requirements gathering sessions with business stakeholders, subject matter experts, and end users
  • Translate complex business needs into detailed functional requirements, user stories, and acceptance criteria
  • Conduct thorough business process analysis and workflow optimization to maximize Salesforce platform value
  • Partner with solution architects to ensure technical feasibility and optimal implementation approaches for product features
  • Create and maintain detailed product specifications, wireframes, and process flow documentation
  • Facilitate requirements validation sessions and user acceptance testing coordination
  • Manage scope changes, requirements traceability, and impact analysis throughout product development lifecycle
Stakeholder Management & Communication (20%)
  • Serve as primary product liaison between business units, technical teams, and executive leadership
  • Conduct regular stakeholder updates, product demos, and executive presentations on product progress and outcomes
  • Manage stakeholder expectations through transparent communication of timelines, dependencies, and delivery commitments
  • Facilitate cross‑functional collaboration between development, QA, operations, and business teams
  • Lead product steering committee meetings and strategic planning sessions
  • Build strong relationships with key business champions and power users to drive product advocacy
  • Coordinate with external vendors and third‑party solution providers for integrated product offerings
User Experience & Adoption (10%)
  • Champion user‑centric design principles and advocate for optimal user experience across all product touchpoints
  • Conduct user research, usability testing, and feedback collection to inform product design and enhancement decisions
  • Partner with UX/UI teams to create intuitive, efficient, and engaging user interfaces within Salesforce platform constraints
  • Design and implement user adoption strategies including training programs, change management, and support documentation
  • Monitor user engagement metrics, adoption rates, and satisfaction scores to identify improvement opportunities
  • Lead user feedback collection initiatives and product advisory board sessions
  • Develop user personas and journey mapping to guide product development priorities
Product Delivery & Performance (10%)
  • Work closely with development teams using agile methodologies to ensure timely and quality product delivery
  • Monitor product development progress, identify risks, and implement mitigation strategies to meet delivery commitments
  • Coordinate product launches including rollout planning, communication strategies,…
Position Requirements
10+ Years work experience
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