Area Manager, -Premise

Overview

About Mexcor

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Located in Houston, TX Morales Beverage Group seeks an Area Manager, On-Premise for the San Antonio, Austin and surrounding territories. We have a competitive compensation package with a wide range of benefits for full-time employees.

JOB DESCRIPTION

Reporting to the Regional Branch Manager, the Area Manager, On-Premise is responsible for leading, developing, and driving performance across the San Antonio and Austin On-Premise markets. This role manages a team of Sales Representatives while owning execution, supplier alignment, and key account relationships across beer, wine, spirits and THC.

This is a field-forward leadership role requiring consistent market presence, hands-on coaching, and disciplined execution.

Morales Beverage Group Values

All-In:
Being Accountable;
If it’s to be, it’s up to me.
People: Growing and building partnerships within a family dynamic.
Future Thinking: Innovative and disruptive in our approach.

Sales Leadership & Team Development

• Lead, coach, and develop a team of On-Premise Sales Representatives across both markets
• Spend 3–4 days per week in the field conducting ride-withs and joint customer calls
• Establish clear expectations for execution, professionalism, and results
• Support hiring, onboarding, training, and territory transitions
• Conduct performance reviews, coaching sessions, and corrective action when required

Business Planning & Execution

• Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals
• Execute supplier business plans, scorecards, and priority initiatives
• Ensure consistent call frequency, routing discipline, and market coverage
• Drive pricing, menus, features, incentives, and promotional execution
• Analyze KPIs and market data to identify opportunities and performance gaps

Customer & Market Leadership

• Build strong relationships with key on-premise operators and decision-makers
• Lead key account calls and assist with menu placements and promotions
• Develop new on-premise account opportunities
• Resolve customer issues while protecting MBG relationships
• Serve as a market ambassador for MBG and its supplier partners

Administrative, Compliance & Reporting

• Ensure accurate CRM usage, reporting, and documentation
• Manage expenses, mileage, and policy compliance
• Maintain knowledge of Texas alcohol regulations
• Partner with HR on performance management and employee relations

Behavior and Communication Expectations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
  Being approachable at all times;
  Being known as a trusted resource for knowledge and guidance;
  Desire to deliver excellence – Always looking for the very best product in what we do;
  Living Above the Line – Exhibiting ownership, accountability and responsibility;
  Engaged – Ensuring we all care about MBG and the work we do, from the top - down;
  Responsive – We do what we say in a timely manner;
  Respected –…