Affiliate Marketing Manager

About the Role

We are hiring an Affiliate Marketing Manager to own Truemed’s affiliate program — a distinct, opt-in merchant program that complements the Truemed merchant experience.

This is an operator role inside Marketing. You'll own the program's economics, platform operations across partner affiliate networks (Impact, UpPromote, CJ, Everflow), program reporting (revenue, enrollment, deliverable fulfillment), and the value narrative that positions the affiliate program to prospective members. You'll work with our Partner Marketing, Lifecycle Marketing, Sales, and Merchant Success teams, who execute the deliverables and run the commercial conversations this role supports.

Truemed’s marketplace sends meaningful, high-intent HSA/FSA traffic to merchant partners like Peloton, NOBULL, REP Fitness, and dozens of other leading health and wellness brands. Today, that demand generation happens organically. This role will turn this into a structured affiliate program where merchants agree to formalized terms in exchange for comarketing commitments and support from Truemed.

The Affiliate Marketing Manager will own the affiliate program end-to-end. You will consolidate Truemed’s affiliate footprint across platforms and channels into a single operating model. You’ll refine and scale our merchant framework and build a scalable program that turns Truemed’s marketing efforts into a revenue driving asset. This role directly impacts Truemed’s revenue diversification and strengthens the strategic value of every merchant relationship.

• Own the Truemed Affiliate Program end-to-end: membership operations, tracking setup, commission structure, payout operations, and ongoing program management across multiple affiliate networks

• Define and maintain the program's commission structure and member benefits — what affiliate members pay, what they receive, and the economics that make it work for both the merchant and Truemed

• Partner with Finance to structure payment flows, invoicing, and revenue recognition for affiliate-sourced transactions across all networks

• Maintain and evolve the standard set of deliverables offered at each enrollment level

• Serve as the single point of truth for each affiliate member's deliverable schedule — briefing affiliate-specific asks into Partner Marketing, Lifecycle Marketing, and other execution teams, and confirming everything lands

• Maintain the affiliate program's marketing inventory: the full list of deliverables available to members, their quality standards, and their capacity constraints

• Build and maintain the value story and ROI case for the affiliate program both internally and externally

• Act as the affiliate program's subject matter expert in merchant conversations e.g. presenting inventory, explaining economics, and walking merchants through what they unlock by opting in

• Deliver quarterly affiliate-member reporting so every member sees the data that justifies their investment

• Own program-level reporting: member count, enrollment pipeline, affiliate-attributed revenue, deliverable fulfillment rate, and churn from the program

In this role, success means:

• The Truemed Affiliate Program runs on a single, documented operating model with clear membership economics, deliverable standards, and tracking across every affiliate network

• A growing number of merchants are opted into the affiliate program, with tracking, commissions, and deliverable schedules confirmed across our platform stack

• Affiliate-attributed revenue becomes a measurable and growing line item, reported consistently and reconciled cleanly across networks

• Every affiliate member receives their agreed-upon deliverables, on spec and on time

• Merchant partners view the affiliate program as a fair value exchange because the data clearly shows what Truemed drives for their business

• Sales, Merchant Success, and Partner Marketing have current, data-backed value materials that make the affiliate conversation easier

• Leadership has clear visibility into the affiliate pipeline, enrollment progress, and program revenue through…