Go-to-Market Strategy Lead, AWS Global Sales Operations

Go-to-Market Strategy Lead, AWS Global Sales Operations

Job  | Amazon Web Services, Inc.

The AWS Go-to-Market (GTM) Strategy Lead is a high-impact leadership position responsible for defining, executing, and optimizing go-to-market strategies across AWS’s product and service offerings. This role is central to ensuring that AWS products reach the right market segments with the most effective strategies, driving growth and market penetration. The GTM Strategy Lead will work closely with cross‑functional teams, including Sales, Operations, Finance, and Product, to identify new growth opportunities, oversee launches, and improve sales and marketing effectiveness.

• Lead the development and execution of a comprehensive GTM strategy, ensuring alignment with AWS’s overall business goals and market opportunities.
• Collaborate with Sales and Operations teams to develop innovative sales models, pricing strategies, and distribution channel plans.
• Conduct ongoing market research and gather customer insights to refine GTM strategies, ensuring AWS stays ahead of market trends and competitive pressures.
• Oversee the planning and execution of product and service launches, ensuring channel readiness and alignment across all go-to-market teams.
• Design and implement sales enablement programs that equip the sales teams with the tools, training, and insights needed to succeed in the field.
• Establish KPIs and tracking systems to monitor the effectiveness of GTM strategies, providing regular insights and recommendations for improvement to executive leadership.
• Partner with key stakeholders across AWS, including Product, Marketing, Sales, and Operations, to ensure seamless execution of GTM plans.
• Lead efforts in market analysis and competitive intelligence, sharing insights and best practices across AWS teams.

About AWS

Diverse Experiences: AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture:
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Work/Life Balance:
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• 7+ years of sales operations or sales strategy experience in a mid‑to‑large‑scale tech company.
• Bachelor’s degree in Business Administration, Finance, Economics, Computer Science, or a related field.
• Experience conducting sophisticated and creative analysis of complex data and translating the results into actionable deliverables, messages, and presentations.
• Experience in multiple organizational functions such as compensation, forecasting, organizational development or equivalent.

• Experience developing and implementing systems and tools utilized for CRM, variable compensation, revenue reporting, forecasting, sales force automation or equivalent.
• Experien…