Senior Manager, Global Strategic Marketing

Why Join Diasorin

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry's broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Work with The Molecular Diagnostics leadership on initiatives to develop and set global strategic direction for current and future portfolios, and perform market identification and analysis in support of our customer‑centric product development strategy and overall corporate growth goals. Represent the needs of the Customer, Sales, and Regional Marketing, and ensure future products meet critical stakeholder needs to help drive commercial success of product portfolios.

Work collaboratively with Executive Management, and with Global Product Marketing, Business Development, the Advanced Technology team, R&D, and other groups as required to develop, implement and drive adoption of strategic initiatives. Execute market research and Voice of Customer (VOC) efforts for identified new market and product opportunities.

• Work with Global Marketing, Product management and with Scientific Affairs to identify and assess adjacent and emerging market opportunities and build business cases to determine and prioritize value of potential new opportunities
• Partner with R&D to define competitive and differentiative application that would leverage our technology or potential technology enhancements, as well as develop and acquire technologies required to successfully develop products to capture new market opportunities
• Execute cross‑functional market research and VOC programs to assess unmet customer needs in new markets
• Develop a structured approach and governance for the "ideation"phase, in order to ensure continuous generation and prioritization of new ideas that create value for the organization
• Partner with the Global Product marketing team, to ensure consistency in the idea assessment and business case preparation, and to ensure a "comprehensive" view that goes beyond portfolio to achieve more holistic solutions
• Lead/Partner with the Global Marketing and R&D teams to develop and define market, business, and customer requirements for new markets and new products
• Conduct regular data collection and analytics to ensure up to date understanding of the market and market dynamics, of market sizes and growth, of competition plans and performances. Analyze the financial performances of Diasorin
• Act as the collection point of external data from several sources (financial disclosures, reports, databases, trade shows, genomweb,…) and build a repository easy to use to ensure smooth socialization of the actionable knowledge
• Facilitate the creation of a strategic and aspirational Long‑term‑plan, providing critical inputs, data and framework for the marketing function contributing to the effort
• Build an effective set of tools to represent in actionable way the market conditions and the Diasorin performance compared to market
• Contribute to business intelligence activities, including analyzing market trends, emerging technologies, and competitor activities to identify opportunities for growth and enable effective business threat mitigation
• Comm…