Area Sales Manager

We’re launching a new direct sales channel—field-based, community-driven, and rooted in real human connection. We’re piloting this approach in Austin, TX: a dog-friendly city with an active population, and the right energy for how we want to show up.

The Area Sales Manager will build and lead this channel from the ground up. You’ll recruit, train, and manage a team of 3–5 Brand Ambassadors who engage dog owners at farmers markets, community events, and other high-traffic venues. The model is simple: no product inventory on-site, no giveaways—just samples to see, smell, and touch, paired with iPad-based subscription sign-ups and genuine conversation about why Sundays matters.

This role reports to the VP of Operations and is based full-time in Austin. It’s an individual contributor leadership role—you’re the person who builds the playbook, runs the floor, and holds the team accountable to results.

• Build and manage a team of 3–5 Brand Ambassadors: hire, train, schedule, and coach them to consistently hit subscription sign-up targets at field events across the Austin market.
• Own the field sales calendar: identify, evaluate, and book the right events—farmers markets, dog parks, community festivals, pop-ups—based on audience fit and conversion potential.
• Run the on-site experience: ensure every activation is well-staffed, brand-consistent, and executed with the energy and credibility that converts a curious passerby into a subscriber.
• Drive performance: track daily and weekly sign-up metrics, identify what’s working, and iterate quickly on pitch, positioning, and event selection.
• Partner with Operations, Growth, and Creative to align on messaging, sampling protocols, and subscriber onboarding so the in-person experience connects seamlessly to the digital one.
• Report up on learnings: this is a pilot market, and your insights will shape how we scale the model to other cities.

• Day 30: Team is hired and in training. First events are on the calendar and you’ve executed at least 2 activations. You have an initial read on venue quality and pitch effectiveness.
• Day 60: Weekly event cadence is fully operational. Subscription sign-up targets are being hit consistently. You’ve identified your top-performing venues and formats and are doubling down on them.
• Day 90: A repeatable field playbook exists with clear standards for pitch, set-up, and follow-through. Ambassador team is stable and performing. Early retention data on field-sourced subscribers is being tracked and reported.
• Month 6: Channel economics are understood—CAC, subscriber quality, and early retention data are clear. The Austin pilot has produced defensible results and a scalable model that could be replicated in new markets.

We’d Love to Hear from You If You Have

• Proven experience in field sales, direct sales, or a high-volume customer-facing role—you know how to sell to strangers and make it feel effortless.
• People management experience is required: you’ve hired, scheduled, and held a team accountable to performance metrics in a fast-moving environment.
• A front-of-house or hospitality mindset—you understand that energy, presence, and team culture are operational levers, not soft skills.
• Strong event or territory management instincts: you know how to read a room, pick the right venues, and allocate your team’s time where it produces results.
• Comfort with data and reporting: you can track your own numbers, spot trends, and communicate performance clearly up and across the organization.
• Austin residency and an existing network in the city is a strong plus—knowing the local events scene and community gives you a real head start.

Why Join Us?

At Sundays for Dogs, we believe that great companies are built by people who care deeply. Our team is made up of genuine dog lovers who are passionate about making dogs healthier and helping them live longer, fuller lives. We prioritize psychological safety, honest conversation, and continuous learning. We're collaborative, intellectually curious, and genuinely interested in why things work the way they do.

We celebrate wins together, learn openly from setbacks, and show up for each other…