Associate Downstream Product Manager - Connectivity

JOB DESCRIPTION:

The Opportunity

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.

The Associate Downstream Product Manager – Connectivity position works out of our Austin, TX OR Sylmar, CA location in the Cardiac Rhythm Management Division.

This is a fully onsite role.

The Associate Downstream Product Manager – Connectivity supports the commercial execution, field enablement, and market adoption of Abbott’s cardiac rhythm portfolio. This role helps translate clinical evidence, customer insights, and competitive information into practical tools and programs that support sales effectiveness and customer adoption.

Working closely with Sales, Global Product Marketing, Medical, Training, and Analytics, this position contributes to downstream launch activities, sales enablement materials, customer programs, and performance tracking. The role is well suited for a high-potential marketer looking to build strong downstream fundamentals in a fast‑paced, highly regulated medical device environment.

• Support downstream launch activities for new Connectivity products, feature releases, services, and enhancements.
• Assist in the development and execution of post‑launch adoption initiatives, including messaging updates, targeting support, and competitive response materials.
• Help track launch KPIs (e.g., adoption, utilization, product mix) and flag trends or gaps for discussion with senior team members.

• Partner with the CRM sales organization to support development of sales tools, presentations, objection‑handling guides, and training content.
• Assist in maintaining sales playbooks and customer‑facing materials to ensure consistency and clinical credibility.
• Participate in field rides, customer meetings, and account visits to gather insights and better understand real‑world adoption challenges.
• Support national and regional sales meetings, trainings, and customer education programs.

• Utilize CRM platforms (Salesforce or equivalent) and dashboards to support tracking of sales performance and customer engagement.
• Assist with basic data analysis related to KPIs, market trends, and program effectiveness.
• Partner with analytics and sales operations teams to support reporting and data accuracy.

• Monitor competitor activity, market trends, and customer feedback to support positioning and messaging updates.
• Help translate clinical and technical information into clear, customer‑relevant content under guidance from senior marketers.
• Compile and summarize field feedback to support continuous improvement of downstream strategies.

• Work cross‑functionally with Global Product Marketing, Medical Affairs, Regulatory, Training, Remote Care Technical Services and Operations to support coordinated commercial execution.
• Serve as a supporting interface between the field and internal teams, ensuring feedback is documented and shared in a timely manner.
• Contribute to cross‑functional meetings and working sessions focused on launch readiness and execution planning.

• Bachelor’s degree in related field or an equivalent combination of education and work experience
• Masters Degree/MBA preferred
• Minimum 2-4 years of related work experience with a strong understanding of specified functional area

• Progressive experience in marketing, sales support, or commercial roles, preferably within healthcare or medical devices.
• Exposure to product launches, sales enablement, or commercial programs preferred.
• Cardiovascular, electrophysiology, or diagnostics experience a plus, but not required.
• Demonstrated ability to work cross‑functionally and support field‑facing initiatives.
• Strong communication and organizational skills.
• Ability to synthesize information and translate it into clear, practical content.
• Comfort working with data, dashboards, and basic analytics.
• Curiosity,…