Marketing Operations Manager

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape.

Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This position can be based near any of Asure’s hub office locations. Flexibility for hybrid arrangements may be considered.

• Own the strategy, administration, governance, and optimization of Hub Spot and all marketing-owned software — including evaluation and implementation of future platforms as the business grows.
• Serve as the primary marketing stakeholder for integrations across CRM, sales engagement, analytics, enrichment, webinar, event, and intent platforms.
• Partner closely with Revenue Operations, who owns and administers  as Asure’s system of record — ensuring marketing data flows accurately between systems and that both teams are operating from a single source of truth.
• Maintain a scalable marketing technology roadmap aligned to business priorities and manage vendor relationships, contracts, and system performance.

• Build and optimize workflows, automation, segmentation, lead routing, scoring, lifecycle stages, and nurture programs that support the full buyer’s journey.

• Ensure campaigns are launched with operational precision across email, webinar, event, digital, and outbound channels — with standardized naming conventions, QA processes, and documentation.
• Partner with marketing leaders across customer acquisition, customer growth, and partner marketing to set up and execute the campaigns they prescribe and collaborate on — translating strategy into operational reality with speed, precision, and alignment to each team’s goals. Align Salesloft cadences to campaign engagement and lead handoff processes across all three motions.

• Own the end-to-end process for lead capture, enrichment, scoring, routing, and handoff — with a singular focus on delivering high-intent, sales-ready leads to the right rep at the right time.

• Partner with Revenue Operations and Sales leadership to improve SLA adherence, lead follow-up visibility, and conversion performance across the funnel.
• Develop and maintain lifecycle definitions, funnel stage logic, and service-level processes that create accountability and transparency between marketing and sales.
• Identify bottlenecks in the lead-to-opportunity workflow and implement scalable fixes — because a lead that doesn’t convert is a lead that didn’t get the right attention at the right moment.

• Build and maintain dashboards, reporting frameworks, and attribution models that measure marketing’s contribution to pipeline and revenue — in a way that earns trust from both marketing and sales leadership.

• Ensure data integrity across marketing systems and deliver clear visibility into campaign performance, sourced and influenced pipeline, conversion rates, and ROI.
• Translate operational data into actionable recommendations — not just reports that get filed away, but insights that change how the team allocates time and budget.
• Establish consistent KPI definitions, reporting standards, and data governance practices across the marketing organization.

• Create scalable processes, documentation, and governance frameworks that bring operational discipline to the marketing organization without slowing it down.

• Lead audits and ongoing maintenance of workflows, forms, integrations, lists, user access, and system structure.
• Identify opportunities to automate manual work, reduce friction, and improve team efficiency — and then actually build those improvements.
• Ensure compliance with privacy,…