E-commerce Strategist

Austin, Texas, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive.

To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Digital Experience team defines and evolves the strategic vision and end‑to‑end customer experience for , the Apple Store App, and global expansion of Apple’s online store. As part of the team, you’ll be focused on creating our future e-commerce strategy and initiatives and optimizing the current shopping experience. You will work to innovate, elevate, and expand our online store and create the best‑in‑class experiences for our customers.

This role will build the strategic vision, innovate on new shopping experiences, and evolve the customer journey for Apple Store Online. Help us lead some of Apple Retail’s most significant experiences, overseeing end‑to‑end planning and program management of numerous projects to stitch together a singular cohesive shopping experience. You will cultivate strategic business priorities and develop multiyear business plans to drive growth and revenue targets, while optimizing the performance of our existing e‑commerce experience.

This role will collaborate across diverse cross‑functional teams from customer insights, product management, merchandising, and design to develop the future vision and experience on Apple’s digital platforms. From assessing global industry trends to analyzing quantitative data and behavioral consumer insights, you will identify and pursue new business opportunities and customer‑centric focus areas.

• Develop, manage, and socialize digital commerce strategies and initiatives from conception and ideation through prototyping and testing.
• Identify data‑driven insights and synthesize conclusions into actionable recommendations.
• Lead the full program development & execution cycle of key shopping experiences; including business prioritization, developing experience briefs, reviewing designs, and performance measurement.
• Define how customers navigate, learn, shop, configure, and purchase products from , the Apple Store App, and other digital platforms.
• Author and present detailed strategic briefs and presentations to inform and mobilize cross‑functional partners to support business priorities, opportunities, and performance improvements.
• Develop strong cross‑functional relationships and confidently communicate tailored updates and narratives to senior leadership.
• Responsible for the commercial website performance of specific product lines and/or customer journeys.
• Continually optimize the customer’s shopping experience through data analysis, customer insights, A/B testing, and usability testing.
• Regular meetings with peers in Asia and Europe during overlapping business hours.

• 7+ years of work experience, with 2+ years in strategy or customer experience function.
• Experience in any of the following areas: e‑commerce, category management, strategy development.

• 4+ years of work experience in strategy development, customer experience, or customer journey function.
• Demonstrated success of developing impactful initiatives that drive business growth or address clear long‑term objectives.
• Exceptional verbal and written communication, storytelling, and presentation skills, including…