GTM Engineer

How you will contribute

We are seeking a highly motivated and strategic Go-To-Market (GTM) Engineer to support and accelerate our revenue growth initiatives. This role operates at the intersection of Sales, Marketing, and Revenue Operations, partnering closely with customer‑facing teams to design, implement, and optimize scalable go‑to‑market strategies. The GTM Engineer will help to define and track success around AI‑driven strategy and initiatives.

The ideal candidate brings a unique blend of commercial acumen, technical proficiency, and operational rigor, with a passion for building systems that drive pipeline generation, improve conversion, and enhance the customer experience.

• Design, deploy, and optimize AI‑driven workflows that enhance sales and marketing execution (e.g., lead qualification, outbound personalization, proposal generation), ensuring seamless integration with CRM and HCM data systems
• Partner cross‑functionally with Sales, Marketing, Rev Ops, and Product teams to identify high‑impact AI use cases, translating business needs into scalable solutions and driving adoption through training and enablement
• Develop and refine prompt strategies and AI configurations tailored to HCM buyer personas, sales stages, and messaging frameworks to improve output quality, relevance, and consistency
• Serve as an AI champion and subject matter expert (SME) for the sales organization by training teams, demonstrating the value of AI‑driven workflows, and driving consistent, effective adoption of AI tools across the GTM function
• Define success metrics and track performance of AI initiatives, measuring impact on pipeline generation, conversion rates, and sales productivity, and iterating based on insights
• Evaluate and manage AI tools and vendor ecosystems, ensuring alignment with GTM strategy, interoperability across the tech stack, and effective scaling of AI capabilities

• Partner with Sales and Marketing leadership to design and operationalize go‑to‑market strategies across target segments
• Develop and refine ideal customer profiles (ICPs), segmentation models, and territory strategies
• Identify opportunities to improve pipeline generation, sales efficiency, and revenue performance

• Design and implement scalable workflows to support prospecting, lead routing, data enrichment, and outreach automation
• Optimize the sales technology stack to ensure seamless data flow and actionable insights
• Build repeatable processes that enhance productivity across the revenue organization

• Collaborate with Sales teams to develop tailored outreach strategies and messaging frameworks
• Support strategic deals by delivering insights, data analysis, and solution‑oriented recommendations
• Enable frontline teams with tools, dashboards, and best practices to improve execution

• Analyze funnel performance and campaign effectiveness to identify trends and areas for improvement
• Establish reporting frameworks and KPIs to measure success across go‑to‑market initiatives
• Lead continuous testing and experimentation to refine strategies and drive measurable outcomes

• Act as a liaison between Sales, Marketing, Product, and Customer Success teams
• Develop and execute strategies to increase customer adoption of Asure’s products and services
• Provide structured feedback to inform product enhancements and new feature development
• Contribute to a culture of innovation, accountability, and continuous improvement

• 5+ years of experience in Sales, Revenue Operations, Growth, or a related go‑to‑market function within a SaaS environment
• Bachelor’s degree preferred. A combination of relevant training, certifications, and/or experience may also be considered
• Proven results championing AI strategy and initiatives
• Experience supporting or selling HCM, HR technology, payroll, or adjacent solutions preferred
• Strong understanding of modern sales and marketing technology stacks (CRM, sequencing tools, data enrichment platforms, etc.)
• Demonstrated ability to design and implement scalable processes and workflows
• Analy…