Director, Product Strategy - Generation

RWE Americas, LLC

To start as soon as possible, full time, permanent

Functional area: Business Development

Remuneration: Exempt

Location(s): Austin, TX (78701), Chicago, IL (60654)

Responsible for defining the scope, tech stack, regulatory construct and regional prioritization to position Flexible Generation product offerings to customers, including large commercial off‑takers and utilities/munis/coops. Uses deep understanding of customer technical needs and purchase drivers to create standardized product archetypes that form the basis of the Flex Gen go‑to‑market approach, refined in advanced customer discussions with development, commercial and regulatory teams within RWE.

The role works closely with the Director and VP Business Development to gather insights from customer conversations on purchase drivers, technical needs, green power needs, and other critical purchase drivers, to create these standardized offerings. It also serves as a critical interface with Regulatory Affairs, Policy, Development and Commercial to ensure feasibility of delivering projects and contracts consistent with these project archetypes, aligning the Flex Gen execution approach to customer needs.

Supports RWE’s commitment to Generating Impact through Electrifying Ingenuity, ensuring that the assets and product offerings RWE develops, builds, and operates are aligned with customer demand.

• Own Project Archetypes
  • Define archetypes of projects that form the RWE Flex Gen “product offer” to the market, including standardized options for:
    • Scope and load ramp timing
    • Generation stack
    • Carbon free energy
    • Reliability standards
    • Regulatory construct (including both BTM and FTM)
    • Flexible contracting and commercial options
  • Iterate on project archetypes over time, balancing insight into customer purchase drivers with practicality of RWE project development and execution
  • Match project archetypes and associated value drivers with target customer segments and create associated customer ready product narratives and marketing materials
• Flex Gen product offer
  • Translate RWE execution inputs (generation type, equipment, etc.) into customer outcomes / value drivers (carbon free energy, delivery timeline, scale potential, etc.)
  • Collaborate with Director Business Development to create sales and marketing collateral, bringing specific archetypes / product offers to specific customers
• Collaborate with VP Development to overlay project archetypes onto specific project opportunities, enabling Flex Gen to prioritize development investments and steer project designs toward known customer needs
• Collaborate with Director Business Development to match specific customer feedback to the overall Flex Gen product offer to develop follow‑up proposals and match specific projects to customers
• Assess project pipeline against project archetypes to identify gaps in Flex Gen overall go‑to‑market offer and solve for these gaps through acceleration of specific projects, M&A opportunities or other solutions identified in collaboration with broader Flex Gen team
• Regulatory Strategy
  • Define the overarching regulatory approach for each project archetype and the specific approach for each individual project in the Flex Gen pipeline
    • Research local regulations and legislations applicable to each project
    • Engage with regulators, utilities and other stakeholders to prove out and refine regulatory approaches
    • Support commercial with regulatory insight to information commercial constructs and negotiations
  • Maintain up‑to‑date knowledge of the U.S. regulatory environment, applicable legislation affecting BTM projects and large scale power projects and use this insight to iterate and update on project archetypes and go‑to‑market approach
  • Serve as the primary interface for the Flex Gen Business Development team with RWE Regulatory Affairs and Policy.
• Business Development Support
  • Create marketing materials on project archetypes and associated customer value drivers to support customer outreach and ongoing engagement
  • Participate in customer conversations on topics related to project archetype definitions and value drivers, regulatory…