Senior Product Marketing Specialist

Job Description

• Customer discovery and market insight:
  Build direct relationships with priority U.S. customers, distributors, ecosystem partners and regional teams; uncover unmet needs, decision criteria, price thresholds, platform schedules, supply expectations and software requirements.
• Product definition:
  Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.
• RX and RA portfolio roadmap:
  Shape roadmap and lifecycle choices across RX200, RX600, RX700, RA4 and RA6 for general-purpose, low-power, motor-control, connectivity, HMI and application-specific opportunities; define where reuse, migration, derivatives, process changes or new silicon create the strongest customer and business value.
• Business case ownership:
  Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.
• Competitive strategy:
  Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply and price; convert insights into clear win themes and trade-offs.
• Cross-functional leadership:
  Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution.
• Early customer engagement:
  Secure lead customers, manage pre-NPI technical/commercial alignment, capture feedback on samples and collateral, and close requirement gaps before mass-production decisions.
• NPI and lifecycle execution:
  Guide launch readiness, pricing logic, fighting guides, training and product collateral; monitor adoption and business-case delivery; coordinate technical updates, product changes and discontinuation communication when required.

• Validate U.S. customer requirements and business cases for the next generation of RX200, RX600, RX700, RA4 and RA6 products, prioritizing performance, power, memory, package, connectivity, security, cost, supply resilience and time-to-market gaps.
• Expand the U.S. customer and channel pipeline across industrial automation, building automation, HVAC, motor control, energy infrastructure, smart metering, IoT, medical, consumer and secure connected applications.
• Define a clear RX-versus-RA segmentation, migration and coexistence story across performance tiers that enables Sales and customers to select the right platform and protects the installed base while creating pathways to new products.
• Create competitive "must-win" requirements and a quantified product value proposition for each proposed roadmap item.

• Customer discovery and market insight:
  Build direct relationships with priority U.S. customers, distributors, ecosystem partners and regional teams; uncover unmet needs, decision criteria, price thresholds, platform schedules, supply expectations and software requirements.
• Product definition:
  Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.
• RX and RA portfolio roadmap:
  Shape roadmap and lifecycle choices across RX200, RX600, RX700, RA4 and RA6 for general-purpose, low-power, motor-control, connectivity, HMI and application-specific opportunities; define where reuse, migration, derivatives, process changes or new silicon create the strongest customer and business value.
• Business case ownership:
  Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.
• Competitive strategy:
  Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply and price; convert insights into clear win themes and trade-offs.
• Cross-functional leadership:
  Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution.
• Early customer engagement:
  Secure lead customers, manage pre-NPI technical/commercial…