Senior Analyst, New Business Development

Flo Sports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners.

Flo Sports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

Flo Sports is seeking a highly analytical and commercially minded Senior Analyst to help identify, evaluate, and advance new sports, media rights partnerships, and revenue opportunities.

The Senior Analyst will build market and opportunity theses, develop business cases, evaluate deal economics, support diligence and negotiations, and help move opportunities through Flo Sports’ decision-making process. The role will partner closely with Rights Acquisition, sports vertical leaders, Advertising, Finance, Content, Production, and Operations.

Success will be measured by the quality and growth of the opportunity pipeline, the speed and rigor of deal evaluation, and the successful evaluation and launch of new sports and partnerships. Based in Austin, Texas, this role reports to the Director of Business Operations.

• You’re entrepreneurial, comfortable testing hypotheses, and persistent in advancing opportunities through ambiguity and roadblocks.

• You’re collaborative and a quick study who can identify attractive commercial opportunities and the key drivers of scalable growth.

• You’re humble, receptive to feedback, and willing to roll up your sleeves and do the work yourself when needed.

• You can synthesize ambiguous problems and break them down into structured, manageable steps to solve.

• Analyze audience behavior, participation trends, media consumption, competitive offerings, and emerging sports categories.

• Assess potential subscription, advertising, sponsorship, event, and distribution revenue associated with new opportunities.

• Conduct market mapping to identify underserved sports and emerging audience opportunities.

• Maintain market intelligence on rights availability, pricing benchmarks, competitors, and prospective partners.

• Partner with leaders across Flo Sports’ sports verticals to identify emerging trends, size and value new opportunities, and assess barriers to successfully pursuing them.

• Build and maintain a prioritized pipeline of sports, rights holders, events, and strategic partners.

• Develop target lists, opportunity theses, deal proposals and present recommendations to senior leadership.

• Build business cases for prospective rights acquisitions and partnerships and evaluate alternative deal structures.

• Evaluate prospective media rights agreements by modeling audience growth, subscription and advertising revenue, production and marketing costs, deal structure, and expected returns.

• Review the performance of recently launched partnerships against their approved business cases and apply those findings to future deal structures.

• Improve the tools, data, and workflows used to identify opportunities and execute deals efficiently.

• Coordinate internal stakeholders to move opportunities from initial evaluation through approval and execution.

• Participate in partner outreach and discussions, develop meeting materials, and drive follow-up actions.

• Deve…