Senior Product Marketing Manager - Embedded Software

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low‑power wireless connectivity, building embedded technology that connects devices and improves lives. Headquartered in Austin, Texas, the company operates in more than 16 countries and partners with device makers in the smart home, industrial IoT, and smart cities markets.

• Define and drive the broad‑market software strategy across Silicon Labs’ wireless IoT portfolio to improve developer experience, reduce friction, and increase mass‑market adoption.
• Own the end‑to‑end developer experience for broad‑market products, including SDKs, packaging, tools, dev kits, reference apps, documentation, onboarding content, training, and community enablement.
• Define and execute software launch and readiness plans for broad‑market products, ensuring internal and external enablement assets are complete, consistent, and measurable.
• Develop and manage software‑focused ecosystem partnerships (cloud/platform, RTOS/OS, tooling, middleware) that accelerate adoption and strengthen portfolio differentiation.
• Define and monitor adoption and customer experience metrics—such as time‑to‑first‑build, eval‑to‑design‑in conversion, tool usage, top support drivers, and net promoter score—to inform decision‑making and drive continuous improvement.
• Lead BU‑wide software prioritization and release planning across Broad Market and segments (Commercial, Home, Industrial, Life), representing a unified view in planning forums with Software Product Management and R&D.
• Communicate clear prioritization rationale using customer impact, revenue/design‑in potential, time‑to‑value, quality, and strategic differentiation.
• Identify and translate market and customer needs into engineering‑ready requirements at the 2nd/3rd level of detail, communicating technical and business implications to inform decisions.
• Partner with global stakeholders—including leadership, product marketing, product management, engineering/R&D, program/project management, sales/FAEs, support/apps, and community—to align roadmaps, priorities, release readiness, and stakeholder communications.
• Implement repeatable mechanisms—such as prioritization frameworks, readiness scorecards, voice‑of‑market intake, top support driver analysis, and post‑release learnings—to improve execution quality and predictability.

• Bachelor’s degree in Electrical Engineering, Computer Engineering, Computer Science, or related technical discipline (or equivalent experience).
• 10+ years of industry experience in IoT, wireless, embedded, or semiconductor markets, including 5+ years in software product marketing or software product management.
• Strong understanding of software development lifecycle processes and release management.
• Proven track record of leading software planning, prioritization, and release execution with demonstrated ability to influence roadmap trade‑offs across multiple business stakeholders.
• Strong understanding of wireless IoT markets, ecosystems, and technologies—including Bluetooth, Wi‑Fi, 802.15.4 (Zigbee/Thread/Matter), sub‑GHz, and edge compute.
• Exceptional communication skills with the ability to translate complex technical topics into crisp, decision‑ready narratives and enablement content.

• Hands‑on experience developing embedded software (connectivity stacks, SDK components, device drivers, tools, or reference applications).
• Experience improving developer experience and adoption for embedded/IoT SDKs and tools (IDE/tooling, docs, examples, development kits, onboarding flows).
• Experience building scalable enablement programs for broad‑market customers (distribution, community, self‑service models).
• Familiarity with IoT/embedded developer workflows…