Product Innovation & Design Manager

PRODUCT INNOVATION & DESIGN MANAGER – CPG

Location: Austin, TX
Department: New Product Development
Reports To: Director of Product Development
Salary Range: $70,000–$90,000, dependent on experience and qualifications
Annual Performance Bonus

The Product Innovation & Design Manager – CPG will take new physical products for Atlas Coffee Club from zero to one — coffee, tea, and packaged goods that meaningfully address consumer needs across the coffee journey.

This is an individual contributor role reporting to the Director of Product Development. You’ll work across consumer insights, concept design and development, packaging, sourcing, quality assurance, and launch execution. Day-to-day, you’ll partner closely with New Product Development, Growth, and Operations teams, and external suppliers.

At Atlas Coffee Club, we source and roast specialty coffee from around the world and deliver unique coffee experiences directly to consumers through our subscription platform, ecommerce channels, and marketplace partnerships.

Founded in 2015, Atlas is on a mission to take people on a world tour of coffee. Each month, we deliver freshly roasted, single-origin coffee from a new country, highlighting the rich stories behind its coffee culture. We’re a fast-growing, bootstrapped startup that thrives on creativity, quality, and building products that surprise and delight our tens of thousands of members.

As we enter our second decade, we’re building products that help our members get deeper into coffee through new origins, formats, and global flavors, and fall hard for what they find.

• You love crafting great product experiences for the everyday.
• You know what good looks, feels, and tastes like.
• You build to think, and think to build.
• You sweat the details.

• Research consumer, category, and cultural data, qualitative & quantitative.
• Design concepts, value propositions, and early visuals and copy for new products.
• Update monthly content for the department’s recurring subscription products.
• Author briefs and work with designers to manifest them into polished packaging and creative assets.

• Find and vet suppliers against our quality, cost, capacity, and reliability standards.
• Support the day-to-day relationship with suppliers and manufacturing partners.
• Support negotiations on pricing, MOQs, lead times, and production terms.
• Flag timeline, cost, quality, or supply risk early enough for teams to act on it.
• Hold conviction for the customer experience, guarding it through to the final product.

• Own execution of your launches from approved concept to production readiness.
• Coordinate across the Growth and Operations teams and with external suppliers.
• Keep the product calendar current and moving against our annual plans.

• Partner with Supply Chain and Operations on unit forecasts for new products.
• Bring the inputs: demand expectations, launch timing, supplier capacity, and lead times.
• Balance staying in stock against sitting on inventory we can’t move.

• Design and launch experiments as live high-fidelity prototypes, testing early and often.
• Monitor and analyze launches: conversion, retention, feedback, and operational data.
• Iterate on it: change the product, packaging, price, positioning. Then run it again.
• Update and organize product data throughout the product lifecycle.

• 3–4+ years of experience in design & innovation, new product development , or a related role, preferably within CPG, food, beverage, or ecommerce.
• Bachelor’s degree in Marketing, Product Design, HCD , or a related field preferred.
• You’ve worked across…