Creative Lead

Company Description

Limitless is building a next-generation youth entertainment brand engineered for You Tube. We create high-stakes, spectacle-driven challenge content for Gen Z teens — elimination formats, large-scale physical challenges, and narrative competition arcs — built on retention science, narrative discipline, and operational rigor.

We’re not chasing trends. We’re engineering a category. Our content is designed from the first frame to the last to hold an audience and keep them coming back. We move fast, we hold high standards, and we’re building a team that does both at the same time.

We’re looking for a Creative Lead who runs creative the way a great show runner runs a production with taste, discipline, and an obsession with what actually works.

You’ll own the full creative arc from concept approval through production handoff. You’ll lead writers, shape episodic structure, and ensure every project enters production locked, clear, and built to retain. You move fast, make decisions with incomplete information, and maintain high creative standards without slowing the machine.

This role sits at the intersection of creative excellence and operational reality. You thrive there.

• Lead creative development of longform concepts, scripts, and episodic structures — including elimination formats, timed physical challenges, and narrative competition arcs
• Shape shortform content (You Tube Shorts and platform‑optimized clips from longform), as well as social posts, to align with brand voice and retention mechanics
• Engineer hooks, escalation, and payoff into every narrative arc
• Ensure simplicity, clarity, and emotional stakes are present across all work
• Guarantee all creative aligns with Limitless’s Mission & Vision, pipelines, and narrative North Star

• Own creative workflow from ideation handoff to production greenlight
• Maintain version control, documentation, and approval gate standards
• Run structured creative reviews with clear, actionable feedback
• Lock scope before production begins - every time

No Project enters production without a fully locked and approved creative package

• Collaborate with Production to ensure concepts are executable within scope and schedule
• Partner with Post to preserve narrative clarity and pacing through edit
• Align on packaging: titles, thumbnails, and audience positioning

• Lead a team of writers and creative contributors across multiple productions per quarter
• Set creative standards, collaborate in writers’ room sessions, and mentor junior creative staff
• Build repeatable creative systems that scale as production volume grows

• Support Directors in maintaining narrative clarity on the day
• Protect story integrity within the production hierarchy
• Minimize reactive, day‑of pivots that destabilize crew execution

• 5–10+ years in digital‑first content, You Tube, or premium unscripted (challenge, competition, or stunt formats strongly preferred)
• A track record of structuring stories for measurable retention. You know what a retention graph tells you and how to fix what it’s showing
• Experience leading writers’ rooms or creative teams with multiple contributors
• Deep fluency in You Tube audience behavior: CTR, AVD, retention curve mechanics, and hook engineering
• Comfort operating inside structured systems and approval workflows. You see process as an enabler, not a constraint
• A strong portfolio of longform content you’ve developed, structured, or story‑produced — with results
• A collaborative instinct and the confidence to hold a creative position without needing to be the loudest voice in the room

• Creative locked before production, 100% of the time
• Measurable retention improvements across projects
• Few emergency pivots during production
• Strong narrative clarity and consistency across longform and shortform
• A creative team that executes faster and with less rework each quarter

You’ll have real creative ownership at a company that takes the craft seriously and moves fast. This is a ground‑floor opportunity to shape the voice, structure, and creative standards of a brand being built to define a generation of You Tube entertainment.

Submit the following to

• Your resume
• 2–3 examples of longform content you’ve developed, written, or story‑produced
• A brief note (3–5 sentences) on your role in each and the results, retention data, view counts, and creative outcomes

We review applications on a rolling basis. No recruiters or agencies, please.

Limitless is an equal opportunity employer.