Content Creator - Freelance

Job Description

The team's end-to-end creator. Concepts, produces, captures, and edits content across Facebook, Instagram, Tik Tok, X, and You Tube. Brings a creator's mindset and a creator's hands: ideas to publish in days, not weeks. Equally comfortable shooting on a phone for fastest-turn trend-driven and behind-the-scenes pieces, and running a DSLR (or mirrorless) plus audio production for higher-polish branded, original, and tentpole content.

Cross-team role — collaborates with the Senior Social Media Manager on social-side content needs and with the Director of Video Content on video-pipeline coordination. Partners daily with the Social Media Specialist on trending and UGC executions, the Social Graphics Content Specialist on graphics packaging, the Short-Form Video Producer Lead on short-form video, and the on-shift coordinator on publish-window timing.

This freelance role is expected to be approximately 40 hours per week, with schedules aligned to tournament coverage needs. Flexibility to work weekends may be required during key tournaments and high-volume event periods. This freelance engagement is anticipated to run through December 2026, with the potential to be extended through the end of 2027 based on business needs and performance.

This is a freelance position and onsite in Santa Monica, CA.

In this freelance role, you will...

Lead Content & Creative Direction (primary lane — concept, produce, capture, edit)

• Concept content end-to-end across the five social platforms — trend-driven pieces, branded content, recurring serialized formats, tentpole moments, original creator concepts, and one-off campaign creative.

• Produce shoots from concept to set — define the shot list, coordinate talent, locations, props, and timing; manage logistics on the day.

• Capture content using both production modes:
• • Phone-first capture — vertical video, BTS moments, court-side reactions, trend executions, fast-turn pieces.
• • DSLR / mirrorless + audio capture — interviews, branded content, original series segments, higher-polish tentpole pieces. Comfortable running camera, lenses, lavalier and shotgun microphones, basic lighting.

• Edit captured content end-to-end — phone or Cap Cut for fastest-turn pieces, Premiere Pro for polished and longer-form work.

• Bring on-camera presence and voice-over capability where the piece calls for it.

• Operate under the Tennis Channel brand voice and visual standard set by the Senior Social Media Manager and the Director of Video Content; flag content-quality concerns up before publish.

Bring Production Expertise (what this role brings to the team)

• Phone-first production: fluent shooting vertical content directly on phone, with on-the-go lighting and audio when needed.

• DSLR / mirrorless production: owns end-to-end setup — camera body and lenses, monitor, lighting basics, lavalier and shotgun mics, on-camera and ambient audio.

• Audio capture: comfortable running lavs, shotguns, and USB mic setups for podcast-style or interview-style content.

• Self-editing in Cap Cut Pro (fast-turn vertical) and Premiere Pro (polished horizontal and vertical).

• Color and audio finishing competence for finished pieces; comfort handing off to a specialist editor when the piece warrants deeper finishing.

Lead Campaign Execution

• Lead end-to-end content creation for assigned tournament tentpoles, brand campaigns, sponsor activations, and serialized formats — concept, produce, capture, edit, and publish.

• Coordinate with the Senior Social Media Manager and Director of Video Content on which campaigns the Content Creator owns end-to-end vs. supports.

• Contribute the Content Creator's owned content slots to the Master Cross-Platform Content Calendar and the video team's 90-day pipeline view.

• Travel to select tournaments and shoots to capture on-the-ground content — typically 8-15 weeks per year on the road.

Stay Ahead of Platform Expertise & Trends

• Live inside platform trend cycles on Tik Tok, Reels, Shorts, Instagram, and You Tube — sound choices, edit timing, format awareness, creator-economy moves.

• Bring concepts to the Weekly Trending Content Meeting (chaired by the Senior Social Media Manager) — daily and tournament concepts…