Sr. Director, Creative & Design

Executive Creative Director (Design)

® is hiring an Executive Creative Director (Design) to lead the visual identity of one of the most consequential brands in American life — the place millions turn when they're navigating the biggest financial and emotional decision they'll ever make.

You'll set the creative vision for the brand's visual expression and the team's craft trajectory. You'll lead design and art direction across 15+ integrated campaigns a year, spanning consumer and client audiences across paid, owned, and earned channels. You'll be the senior visual voice on our flagship celebrity platform with Reba McEntire, and you'll set the standard for the everyday work that compounds into a brand the category can't ignore.

The Bureau is our in-house brand and creative organization — talented, proud, and deeply rooted in understanding our audiences. The team you're inheriting is ready for a leader who inspires, coaches, and organizes them to make the leap from strong work to category-defining work. You're a working creative lead, still in the craft, still the person the room looks to when the idea needs to get sharper.

You're also the person setting the standard for how AI makes the team's work better, not just faster.

Set the creative standard:

• Own the visual ambition and creative standard for everything The Bureau produces: consumer brand, client brand, product marketing, CRM, social, audio, experiential, and corporate communication.
• Champion big idea platforms with multi-year legs. Hold a high bar on briefs, production, and the visual language that carries the brand across every touchpoint. Be the creative voice the organization and its agency partners look to — the person who defines what great looks like and defends it.

Lead the flagship platform:

• Serve as the senior creative voice on Nearly Home with Reba McEntire — stewarding the visual craft across every surface The Bureau owns and evolving the platform as it extends into new channels and cultural moments.
• Build on the Effie Finalist foundation. Hold the standard that makes the platform defensible, distinctive, and durable.

Drive retail creative discipline:

• Bring a retail creative mindset to a national brand platform — producing work that creates urgency, responds to market conditions, and stays reactive to rate cycles, seasonal inventory shifts, and cultural moments in real estate.
• Hold the brand standard without sacrificing speed or relevance. Partner with brand strategy and performance marketing to keep creative ambition and business effectiveness aligned.

Drive AI-enabled craft:

• AI fluency is a core expectation. Set the vision for how tools like Gemini, Claude, and Figma MCP get integrated into the team's daily practice — expanding capacity, raising output quality, and freeing the team for the creative work that matters most.
• Model AI-augmented creative leadership. Partner with the VP, Brand & Creative and Senior Manager, Brand Operations to implement it across workflows and empower the Art Directors to push the practice forward.

Build and develop the team:

• Invest in the Art Directors and designers as the next generation of creative leadership — structured development, real feedback, and briefs that stretch their range.
• Build the kind of creative culture people fight to be part of: collaborative, generous, craft-obsessed, and unafraid of the swing.

Lead agency and production relationships:

• Lead and evolve 's agency relationships as the senior creative authority in the room — including evaluating, evolving, or re-pitching the ecosystem when the work calls for it.
• Direct external directors, producers, and production houses as creative peers — with a point of view on casting, treatment, editorial, and final output.

Evolve the creative infrastructure:

• Own the visual identity and brand design system — upgrading, implementing, and governing it at scale across consumer and client touchpoints.
• Redesign creative workflows as tools and technology evolve. Build systems that increase consistency, speed, and quality without flattening creative ambition.

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles,…