Senior Growth Creative Specialist; Hybrid

Senior Growth Creative Specialist (Hybrid)

Austin, Texas

Senior Growth Creative Specialist (Hybrid - 3 days onsite per week)

The Senior Growth Creative Specialist is a hands-on, AI-native maker embedded full-time inside the Growth organization, sitting with the channel owners who run paid media and lifecycle rather than in a separate creative department working from a ticket queue. This person is the creative engine for growth: taking a performance brief, raw footage, or photography and turning it into finished, on-brand, high-performing assets across paid social and display, motion cutdowns, video, GIFs, AI-generated UGC, email design, push and in-app copy, landing page visuals, and campaign collateral.

The role requires genuine range across three crafts — copywriting, design, and motion — paired with fluency in generative AI tools used as an accelerant rather than a shortcut. Output must be distinctive and polished, never templated or obviously AI-generated, and must hold a high bar for brand consistency and compliance in a heavily regulated category. The Senior Growth Creative is fully integrated into the team's test-and-learn cycles: producing variant sets, reading performance results alongside the channel owners, and iterating on winners so that creative velocity is never the bottleneck.

Because this seat is embedded rather than downstream, this person is in the room when campaigns are shaped — and shapes them. This is a builder's seat for someone who wants to define how modern, AI-first growth creative is produced.

The impact you'll make:

• Build paid media creative that performs. Concept, write, design, and animate finished, professional-quality ad assets end-to-end — statics, animated/motion, video, GIFs, and AI-generated UGC — sized, versioned, and specced correctly for Meta, Google Display and Demand Gen, You Tube, Tik Tok, X, app install, and other biddable and programmatic placements.
• Own lifecycle and CRM creative. Design email templates and campaign sends, write push and in-app notification copy, and build modular assets the lifecycle team can deploy at speed.
• Operate as the dedicated creative engine for testing cycles. Rapidly generate variants across hooks, formats, and messaging, and iterate on winners so creative throughput never limits the pace of testing.
• Leverage generative AI across the production pipeline. Use image, video, motion, and UGC generation tools to produce slick, on-brand assets faster than traditional workflows, applying design judgment so the output is distinctive rather than templated or obviously AI-generated.
• Turn raw capture into usable assets. Take contracted photo and video and edit, cut, caption, animate, and finish it into channel-ready work.
• Write. Headlines, ad copy, subject lines, CTAs, push copy, and landing page copy — short-form, sharp, and in our voice.
• Design and animate. Static and motion: storyboards, kinetic type, product motion, transitions, and sound-off-first editing.
• Sit inside the growth cadence. Join channel planning and performance reviews, help decide what is worth testing next, translate performance briefs and test read-outs into concrete creative, and feed learnings back into the next production round.
• Maintain brand consistency and a high quality bar across all output, working within brand guidelines and messaging frameworks.
• Ensure compliance. Meet platform-policy and regulatory requirements for a restricted category, including state-by-state messaging constraints and platform restrictions on cannabis advertising.
• Build systems, not one-offs. Create and maintain efficient, repeatable production workflows — prompt libraries, templates, component libraries, asset naming, and versioning — so output scales without scaling headcount or sacrificing quality.
• Manage throughput and prioritization across multiple concurrent tests, channels, and campaigns, keeping turnaround fast and predictable.
• Partner with Media Operations on asset trafficking, tagging, and organization so creative flows cleanly into campaigns and reporting.
• Stay current on generative AI tools, emerging formats, and platform creative best practices, continuously improving the team's…