Sr. Director Design - Apparel

Chubbies is the outfitter of Fridays at five is a men’s lifestyle and apparel brand built for guys who work hard, have fun, and believe life is better when you don’t take yourself too seriously.

We make clothes with personality. From our signature shorts and swimwear to shirts, polos, graphic tees, outerwear, and everything in between. Chubbies wants to meet the customer where they’re at – prioritizing comfort with confidence.

We’re looking for a Sr. Director Design, Apparel to lead the creative vision and design direction of the Chubbies brand. This is an opportunity to shape the future of a brand with a strong point of view, a loyal customer base, and permission to do things differently.

NOTE:
This role will require the person to work in the office several days a week so you will need to live in or relocate to Austin, TX. We provide relocation assistance.

The Sr. Director Design, Apparel will own the creative vision and design direction for Chubbies apparel, from initial concept through final product.

You will define what Chubbies looks and feels like each season—developing collections that balance the brand’s signature irreverence with great design, strong product fundamentals, and commercial appeal.

You’ll lead the seasonal design process across apparel, graphics, prints, patterns, color, materials, and product details, partnering closely with Merchandising, Product Development, Marketing, and Creative.

This is a hands‑on creative leadership role. We are looking for an exceptional designer who can establish the vision, inspire a team, develop concepts, and get into the details of the work. You should have a strong point of view about men's apparel and the ability to translate trends, culture, and consumer insights into products that feel fresh, distinctive, and unmistakably Chubbies.

Own the Chubbies Apparel Design Vision

• Define and evolve the overall creative direction for Chubbies apparel.
• Establish a distinctive design point of view across men's apparel, including silhouettes, graphics, prints, patterns, color, fabrication, trims, and details.
• Develop seasonal design direction and creative concepts that build a cohesive collection and strengthen the Chubbies brand.
• Maintain design standards that ensure consistency across categories while allowing individual products to have personality.
• Continually push the brand forward while protecting the elements that make Chubbies recognizable and unique.

Lead Seasonal Collection Development

• Lead the creative design process from initial concept and inspiration through final product commercialization.
• Develop seasonal concepts, mood boards, color palettes, print and pattern stories, graphic direction, and product concepts.
• Partner with Merchandising, Product Development, and Tech Design to translate creative concepts into commercially viable collections.
• Ensure collections tell a cohesive visual story across categories.
• Balance fashion and cultural trends with Chubbies’ unique brand DNA and the needs of its core customer.
• Identify opportunities to expand the brand into new categories, products, materials, and design expressions.

Drive Graphic Design & Prints

• Establish the creative direction for Chubbies’ graphic apparel and printed product.
• Develop and oversee original graphic concepts, artwork, typography, prints, patterns, and other visual treatments.
• Push the creative team to develop graphics that are distinctive, memorable, and ownable.
• Understand what makes a graphic compelling on a garment—not simply what makes a graphic look good on a screen.
• Ensure graphic collections have the right balance of humor, originality, sophistication, and Chubbies attitude.

Be Hands‑On in the Design Process

• Personally develop concepts, sketches,…