Sr. Digital Program Manager, Customer Activation & Adoption

Austin, Texas, United States

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high‑quality pipeline to revenue.

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry‑leading technology. 6sense is a place where difference‑makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

6sense is seeking a Senior Digital Program Manager to own and evolve how Customer Success engages customers before, during, and immediately after onboarding, with a focus on our Commercial segment. This role ensures Customer Success has clear visibility into customers exiting onboarding, including their readiness, risk profile, and adoption signals, so engagement can be timely, consistent, and effective. Your role is to assess user activation and design motions (primary focus around automation, though there will be an element of human‑led motion to consider) to drive adoption of 6sense and ensure successful usage improving renewal outcomes.

This role does not manage Onboarding delivery teams. Instead, it owns the post‑onboarding and activation program from a Customer Success perspective—defining how Onboarding outcomes are assessed and surfaced, establishing clear handoff signals from Professional Services to Customer Success, and designing scalable CS motions that support adoption and renewal readiness.

You will also partner closely with Professional Services to identify opportunities to scale elements of the onboarding experience—such as 1:many training, webinars, and reusable enablement—while ensuring Customer Success can leverage those assets both during Onboarding and for post‑onboarding reinforcement. You will also work closely with Customer Success, Marketing, and Operations to align signals, workflows, and engagement models.

This is a senior individual contributor role with clear ownership for outcomes, operating with autonomy and cross‑functional influence.

• Own how Customer Success engages customers before, during, and immediately after onboarding
• Define what “successful onboarding” means from a CS and renewal‑readiness perspective
• Ensure CS involvement during onboarding is intentional, value‑driven, and aligned to customer risk and complexity

• Define clear criteria and measurement across all products for customers exiting onboarding healthy and activated
• Assess customer health, adoption, and risk profiles at onboarding completion
• Segment customers based on readiness and determine appropriate post‑onboarding CS motions

• Design programmatic CS engagement paths triggered by onboarding outcomes and customer risk
• Introduce 1:many and digital motions (e.g., webinars, group sessions, guided content) where appropriate
• Ensure onboarding content and experiences are reusable for post‑onboarding retraining, reinforcement, and adoption gaps

• Identify where current Onboarding and CS engagement relies too heavily on 1:1, manual effort
• Partner with Operations, Analytics, and Digital CS teams to implement scalable alternatives
• Define when high‑touch human engagement is required and when system‑led or digital approaches are sufficient

• Define and track onboarding‑related CS metrics tied to activation, health, and renewal readiness
• Run pilots, test new CS engagement approaches, and iterate based on data
• Serve as the central point of accountability for onboarding‑adjacent CS programs and cross‑functional alignment

• 5+ years of experience in program management, customer success operations, lifecycle…