Principal Product Designer, Partner

Better Up is looking for a Principal Product Designer (P6) to own the design vision for Partner Experience - the B2B layer through which enterprise HR leaders, program administrators, and organizational decision-makers interact with Better Up. This surface spans Partner Hub, Performance Intelligence, and the reporting and configuration layer that connects Better Up's coaching impact to business outcomes.

Partner Experience is where enterprise deals are won or lost, where HR executives decide whether Better Up is indispensable, and where member and coaching data gets translated into decisions that affect entire organizations. The designer who owns this domain sets the vision for how some of the most data-rich, constraint-heavy surfaces in our portfolio should work.

Reporting to the VP of Design, you'll operate as a peer to senior product and engineering leadership – a principal-level IC who brings strategic clarity to hard problems and executes with precision.

We are a hybrid company with a focus on in‑person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include:
Austin, TX;
New York City, NY;
San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.

• Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces
• Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action
• Lead 0–1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions
• Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities
• Design scalable UX patterns that hold up across partners with vastly different organizational structures, program configurations, and reporting needs
• Build and maintain foundational design patterns for enterprise B2B surfaces that enable speed and consistency as the product grows
• Actively contribute to Better Up's design culture, participating in cross‑pod critiques and serving as the connective voice between the member experience and the partner data story it generates

• 10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy
• A portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum – from early concept to polished execution – with portfolio evidence of taste, not just process
• Deep expertise designing enterprise B2B surfaces: complex administrative workflows, data-dense dashboards, multi‑role permission models, and B2B-to‑B2C two‑sided interactions
• Proven track record of leading complex, multi‑year design initiatives with measurable impact on product outcomes and user experience at an organizational level
• Demonstrated ability to influence product and engineering direction at the VP and executive level, earning trust through clarity, craft, and strategic judgment
• Strong design systems sensibility: you understand how foundational decisions compound across a product at scale, and you’ve built or meaningfully shaped systems that teams rely on
• Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus
• Exceptional communication and storytelling skills – you make complex ideas clear and compelling to any audience
• AI fluency: you actively use AI tools in your design practice and bring informed perspective on how AI capabilities should shape product experiences

• Experience designing for coaching, HR tech, behavioral health, or human development platforms
• Familiarity with enterprise buyer and…