Marketing Asset Manager

Job Summary

• AEC (Architecture, Engineering, Construction) experience preferred.
• This person will lead Asset Management at a company-wide level.
• Full-time in person position.

• 55+ years in business, the leading Austin-based GC
• Record years in '24 & 25!
• Long employee tenure
• Family-owned, mid-sized firm (you’re not just a #)
• Diverse project portfolio

• Bonus program
• Company paid medical insurance (no cost to employee)
• 401k plan with company contribution (fully vested immediately)

The Marketing Asset Manager is responsible for managing and continuously evolving the company-wide marketing and visual asset ecosystem. This role oversees the organization, storage, governance, and distribution of the company’s digital content—including resumes, project profiles, photography, videos, logos, proposal collateral, and campaign materials—using structured systems and Digital Asset Management (DAM) platform (Open Asset).

The Marketing Asset Manager supports proposals, marketing initiatives, and relationship management efforts by ensuring assets are accurate, accessible, brand-aligned, and strategically deployed. This position ensures brand consistency, manages content usage rights, and streamlines workflows between creative teams, marketing, business development, and external partners to enhance efficiency, quality, and responsiveness across the organization.

Additionally, this role is responsible for proactively developing, collecting, and preserving institutional knowledge that reflects White Construction’s history and growth. This includes gathering and documenting stories, milestones, and relevant information related to personnel, projects, events, awards, and corporate achievements. The Marketing Asset Manager maintains these historical records in a structured, searchable format to support marketing, branding, recruitment, legacy initiatives, and long-term corporate storytelling.

• Maintain accurate and up-to-date personnel records within the CRM system, including titles, project experience, education, certifications, awards, and biographical information.
• Manage the full lifecycle of employee resumes, including new employee onboarding, master and notable resume development, formatting, approvals, annual verification, and ongoing updates.
• Maintain Resume Update Master List and ensure version control across all personnel assets.
• Coordinate professional headshots and employee announcements as needed.
• Track promotions, departures, and organizational updates within marketing systems.
• Collect and preserve personnel milestones, stories, and historical information to support branding, recruitment and corporate storytelling initiatives.
• Maintain and update personnel profiles on the company website, as appropriate, to ensure accuracy and consistency.

• Maintain accurate and searchable project records within CRM and internal systems.
• Develop and update project sheets, team narratives, and relevancy matrices for marketing and proposal use.
• Maintain master project listings, reference contacts, and sustainable/LEED project tracking.
• Coordinate and archive project photography and supporting documentation.
• Collect and document project milestones, awards, and success stories to strengthen future marketing efforts via consistent project team interviews, discussions, and site visits.
• Maintain and update project listings and project profiles on the company website, ensuring content, photography, statistics, and narratives reflect current and approved marketing materials.

• Support the Proposal Manager and Proposal Specialist on major and complex pursuits.
• Prepare and update resumes, project sheets, and team narratives for proposals.
• Track proposal content in CRM and archive final submissions appropriately.
• Maintain organized, reusable boilerplate content to improve efficiency and consistency and upload to Shred
  
  AI platform.

Utilize the Shred

AI platform to store, manage, and retrieve marketing and proposal content efficiently.

• Use approved LLM tools (e.g., AI) to improve…