Email &Lifecycle Management Specialist

Ready to Be a Woom Email & Lifecycle Management Specialist? Join Our Team! Are you a data‑driven individual who thrives at the intersection of creativity and performance? Do you have a passion for building meaningful customer journeys that spark joy and drive impact? At woom, we're not just making bikes; we're inspiring confidence, joy, and freedom for riders big and small!

We're looking for an Email & Lifecycle Management Specialist who can bring expertise, heart, and collaboration to our growing team. In this role, you’ll lead and scale lifecycle programs that deepen customer relationships, strengthen retention, and drive sustainable revenue growth - making sure the woom journey is nothing short of extraordinary.

• Be responsible for the end‑to‑end management of email, SMS, referral, rewards, leads generation and other customer retention and acquisition programs on the North American market to hit regional revenue targets, improve LTV, grow AOV and reduce churn.
• Compose creative briefs that clearly communicate business objectives, best practices, considerations for engaging content, and desired results.
• Guide customer segmentation and messaging journeys to brief in new creative, A/B tests across email, SMS, referral and rewards; continuously find innovative ways to make the customer journey more personalized and omnichannel.
• Implement automated lifecycle campaigns through segmentation, based on purchase behaviors and customer data; manage and optimize email marketing campaigns, ensuring integration and alignment with overall business objectives.
• Continuously test and optimize marketing tactics based on the latest trends and data insights to enhance lifecycle marketing effectiveness.
• Cross‑functional collaboration with Marketing, E‑commerce, Customer Experience, B2B, Supply Chain, and third‑party agencies/vendors to scale programs.
• Work with customer service and sales channel leads to gather insights and feedback, informing customer personas and journey mapping.
• Report on campaign, channel, program performance on a weekly, monthly and quarterly basis, sharing findings and insights with the wider team.
• Keep a pulse on the competitive landscape and market trends to drive new messaging, channels, and innovative ideas.
• Own and manage the complete send calendar to support business objectives.

• Approx 5 years+ of experience in lifecycle marketing, email & SMS marketing, customer activation, and engagement, for CPG brands.
• Deep knowledge of and hands‑on experience with Emarsys.
• Expertise in A/B testing methodologies and driving KPI improvement.
• Strong experience in consumer journey mapping, with the ability to build intricate audiences, user segments and trigger logic.
• Basic HTML knowledge to ensure email templates are responsive and functional across all devices.
• Adaptability to a dynamic, fast‑paced environment is essential.
• A data‑obsessed mindset, not being fearful of creating Excel reports and pivot tables.

• Bike knowledge.
• Experience with loyalty and/or referral programs is a plus!

• Competitive salary and benefits.
• Generous healthcare options.
• Paid time off that encourages balance and adventure.
• Discounts on woom bikes and gear (for you and your family!).
• Learning and Development opportunities.
• A mission‑driven role with the chance to impact childhood experiences worldwide.

We build bikes for children, not just smaller versions of adult bikes. From balance bikes for toddlers to first gears and beyond, our bikes are designed with kids in mind — lightweight, safe, and made to grow with them. At woom, we believe every child deserves the freedom and confidence that comes from learning to ride. Our products are built to inspire joy, create memories, and empower families.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.