Paid Search Manager

Flo Sports has led the way in establishing a world-class digital streaming experience for millions of fans, families, and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology, and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries, and multi-episodic series.

That’s what Flo Sports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motor sport fanatics, producers and casual sports fans… united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and we’re looking for people like you to help us!

At Flo Sports, we’re transforming the way fans experience sports, delivering unparalleled live streaming and on-demand access to the world’s most exciting events. As we continue to grow, we’re looking for a detail-oriented Paid Search Manager to join our Performance Marketing team onsite in our Austin office.

In this role, you’ll be responsible for the hands‐on execution and optimization of paid search campaigns across Google Ads and Bing, ensuring a seamless and high‑converting experience for sports fans. Success in this role requires a proactive and curious approach, strong attention to detail, and a relentless focus on improving CPA and ROI. You’ll be responsible for building, launching, and reporting on high‑volume SEM campaigns, optimizing keyword strategies, and managing automated bidding to drive efficient subscriber acquisition and reactivation.

The ideal candidate has direct, hands‑on experience with Google Ads and Bing, a deep understanding of SEM performance metrics, demonstrates precision in their execution, and will bring a passion for sports. If you thrive on managing complex campaigns, optimizing for ROAS, and ensuring every ad group is executed flawlessly, we want to hear from you!

• SEM Campaign Execution: Build, test, and deploy paid search campaigns within Google Ads and Bing, ensuring accurate setup, proper targeting, and on‑time delivery for major sports events.

• Keyword & Bidding Strategy: Implement and manage keyword lists and bidding strategies to optimize CPA and improve ROAS across all sports verticals.

• High CPA Mitigation: Monitor and address campaigns with higher than average CPAs, such as branded campaigns, by implementing performance mitigation steps.

• Performance Tracking & Attribution: Monitor campaign attribution to identify missing last‑touch data and provide actionable insights for optimization.

• Campaign Optimization: Monitor real‑time performance to reduce CPA and improve ROI through day parting and target controls.

• A/B Testing & Copywriting: Execute A/B tests on ad copy and landing pages, tracking performance to recommend optimizations based on data insights.

• Cross‑Functional Coordination: Work with the Content and Analytics teams to verify data validation and ensure cohesive messaging across search channels.

• Best Practices & Industry Knowledge: Stay current with paid search trends, AI‑driven opportunities, and sports streaming industry insights to enhance execution and performance of the channel.

• Reporting & Business Review: Provide accurate and timely channel inputs for the weekly business review (W ) report.

• Ad Hoc Analysis: Deliver quick and insightful ad‑hoc performance reports to support strategic decision‑making as needed.

• Weekend/Holiday Monitoring: Active oversight of campaign performance, ensuring that high‑volume weekend traffic or holiday surges do not exhaust budgets prematurely.

• 5+ years of hands‑on experience in Paid Search (SEM), with a strong focus on building, launching, and optimizing campaigns in Google Ads and Bing.

• Deep…