Social Content Coordinator

At Plant People, we’re building one of the fastest-growing modern wellness brands in the country. The company was founded after two friends turned to the healing potential of functional mushrooms and herbs during their recovery from traumatic spinal surgeries. What began as a personal journey back to health became a mission to help more people experience the power of plants in everyday life.

Today, we create delicious, clean, and effective gummies designed to help people sleep deeper, focus better, feel calmer, and live well. We’re proud to be B Corp and Climate Neutral Certified, and our products are carried by leading retailers including Whole Foods Market, Target, Erewhon, REI, Sprouts, Jet Blue, and other forward-thinking partners nationwide.

Plant People is scaling fast and serious.

• We're hands-on and all-in – Everyone here builds. We take ownership, move fast, and stay scrappy. Whether it’s launching a new SKU or jumping in on a last‑minute shoot, we show up ready to solve, not sit back.
• We lead with story, backed by data – We’re obsessed with how things look, feel, and resonate—but we also love performance metrics, A/B tests, and sharp pivots. Creative and analytical thinking live side by side here.
• We care deeply – About wellness. About the planet. About our customers. We’re here because we believe there’s a better way to help people feel good, and we want to build it together.
• We give a damn – About the details, the deadlines, the tone of a subject line, the flavor of a gummy. We sweat the small stuff because that’s what earns trust and builds brand love.
• We communicate clearly – We believe feedback is fuel. We speak with intention, listen with curiosity, and work collaboratively — even when we disagree.
• We stay curious – We pay attention to what’s happening in culture, in science, in our community. We’re always learning—and never afraid to change our minds.

Plant People is looking for a content-obsessed creator to join our marketing team as Content Coordinator. This is a hands‑on production role for someone who lives on Tik Tok, understands how to make content that actually performs, and can bring the Plant People brand to life in a way that feels native to the platform—not like an ad.

You’ll work closely with our Content Marketing Strategist and collaborate with the broader marketing team to keep our content calendar moving and our feeds fresh.

• Produce short‑form video content primarily for Tik Tok, with application across Instagram Reels and other social channels
• Film and edit content end‑to‑end using mobile‑first tools like Cap Cut—from concept to posted
• Get out in the field: shoot at retail locations including Target, Whole Foods, and Sprouts, as well as on‑the‑street and lifestyle environments that reflect where our customers actually live
• Stay ahead of platform trends, sounds, and formats — and bring ideas to the table before they’re overdone
• Collaborate with the Community & Events Coordinator to capture content at events and activations
• Maintain a consistent posting cadence in alignment with the broader content calendar

• A genuine Tik Tok native – you’re not just on the app, you understand how it works
• Proven ability to film and edit short‑form video independently, start to finish (portfolio or links required)
• Comfortable on camera and in public – you don’t wait for perfect conditions, you make it work
• Fast mover: you see an idea, you shoot it, you turn it around
• Strong aesthetic instincts and the ability to execute on‑brand content without heavy direction
• Based in Austin, TX and available for regular in‑person shoot days
• Familiarity with wellness, CPG, or lifestyle brands a plus

We prioritize the well‑being of our team. As a growing company, we strive to offer meaningful perks and benefits, including:

• Opportunity to help shape one of the country’s fastest‑growing supplement brands
• Equity participation program, allowing employees to share in the company’s long‑term success
• Competitive compensation
• Competitive vacation, PTO and sick day policies
• Competitive paid parental leave policy
• Benefits+ Program:
  Dependent Care Flexible Spending Account (DCFSA) to help offset eligible childcare expenses
• Benefits+ Program:
  Annual summer work‑from‑anywhere policy (all August)
• Benefits+ Program:
  Additional vacation days and sabbatical opportunities for long‑term employees
• Benefits+ Program:
  Wellness reimbursement program (gym memberships, groceries, meditation and more)
• Benefits+ Program:
  Free product and friends & family discounts
• Team‑building events, offsites and social gatherings
• Hybrid work structure with flexibility
• Ongoing career development and growth opportunities
• A thoughtful, motivated team that values both balance and excellence