Sr Growth Marketing Manager

About Rugiet

Rugiet is a fast-growing, Austin-based direct-to-consumer telemedicine company reinventing men’s health. We combine clinical rigor, luxury service, and a modern digital experience to deliver personalized, compounded treatments at scale.

We’re not here to blend in. We’re building the future of healthcare and we move fast.

Rugiet is a leader in modern men’s health, known for disrupting the industry with patented, clinical solutions like Ready. As we scale into new categories—from sleep and hair loss to weight management,we need a Senior Growth Marketing Manager to own the strategy and execution of one of our largest channels:
Paid Social.

You are a data-obsessed performance marketer who lives in Ads Manager but thinks like a creative strategist. You will be responsible for managing multi-million dollar budgets across Meta and Tik Tok, driving efficient customer acquisition (CAC) while scaling our reach. At Rugiet, growth is not just about spending; it’s about architecting a machine that turns data into insights and insights into revenue.

• Full-Funnel Ownership: Own the end-to-end strategy, setup, and day-to-day optimization of Paid Social campaigns (Meta, Tik Tok, and experimental channels).
• Budget & Efficiency: Manage 7-figure monthly budgets with a relentless focus on CAC targets.
• Creative Strategy & Testing: Partner with the Creative team to build a high-velocity testing engine. You don't just "run ads"—you develop hypotheses on what "thumb-stopping" content looks like for our unique patient personas.
• Data Integration: Work with our Analytics team to refine attribution models, ensuring we understand the true "Incrementality" of our social spend.
• Landing Page Strategy: Collaborate with the Digital Product team to optimize post-click experiences, ensuring our landing pages convert at peak efficiency.
• Compliance Stewardship: Ensure all creative and targeting strategies adhere to healthcare regulations (FDA, FTC, and HIPAA).

• Solutions-First Mindset: When platform changes (like iOS updates) happen, you don't just report the drop in performance; you engineer a workaround.
• Radical Accountability: You own your numbers. You are the first to flag a performance dip and the first with a plan to fix it.
• Urgency is the Default: We move fast. You thrive in an environment where a testing cycle lasts days, not months.
• Strategic Curiosity: You are constantly exploring "beta" opportunities and emerging platforms to keep Rugiet at the cutting edge of D2C growth.

• Experience: 6+ years of hands-on experience in performance marketing, with at least 3+ years directly managing high-scale Paid Social accounts (D2C subscription and/or telehealth preferred).
• Technical Mastery: Deep expertise in Meta Ads Manager, Tik Tok Ads Manager and Snap Ads is non-negotiable.
• Analytical Prowess: Advanced skills in Excel/Google Sheets and BI tools (Looker, Tableau). You should be comfortable building your own performance dashboards.
• Testing Frameworks: Proven track record of running rigorous A/B and multivariate tests across creative, audience, and bidding strategies.
• Scale Capability: Experience managing annual spends exceeding $50M+ while maintaining strict efficiency goals.
• Healthcare
  
  Experience:
  
  Previous experience in a regulated industry or telemedicine is a massive advantage.