Head of Demand Generation

HEAD OF DEMAND GENERATION

Hey, I'm Ari Bixhorn, and I lead marketing at Outpost. I'm looking for a senior, analytical, borderline-obsessive demand gen marketer to build the demand engine behind a new category of supply chain automation.

The supply chain runs on shared infrastructure. Air cargo flows through airports, ocean freight through seaports, and rail through intermodal terminals. Yet trucking, which moves more than 70% of US freight, has never had this critical infrastructure. It runs on an inefficient patchwork of private lots, terminals, and truck stops.

Outpost is building the infrastructure that trucking never had. We own and operate a nationwide network of shared truck terminals, and we build the technology platform that automates them.

That last part is why this role exists.

When we deployed our tech across our own facilities, it slashed our operating costs by 70%, improved our security, and gave us visibility into every vehicle entering and exiting. Soon, our enterprise customers started asking if we could deploy our tech at their distribution centers, warehouses, and truck terminals.

So last August, we launched Outpost Gate Automation, and in May, we released the second generation of the platform.

Our technology replaces inefficient manual processes with computer vision and AI voice agents that:

• Identify trucks, trailers, license plates, and container seals

• Interact with drivers in their native language

• Decide which vehicles get in and out

• Integrate with customers' existing infrastructure

Outpost Gate Automation has only been in market for about a year, and yet our customers already include the nation's largest fleets, manufacturers, shippers, and third-party logistics providers.

What's cool from a marketing perspective is that we've generated this momentum before even building a real demand engine. Some of our largest opportunities came to us inbound, and when we've shown up at conferences or dropped news beats, we get a spike in opportunities. The product-market fit is there, and now I'm looking for you to build the demand engine that accelerates our growth.

You'll be Outpost's first demand gen marketer, tasked with building the function from the ground up. It's a senior-level role based on the judgment and autonomy required to be successful, and it reports to me, based at our Austin, TX headquarters.

Your mission is to turn our target account list into pipeline. You'll build and run the multi-channel engine that reaches our target buyers (security, operations, and IT leaders at large fleets, shippers, manufacturers, and 3PLs), converts their interest into demos, and delivers marketing-sourced pipeline we can measure and predict.

Here's what you'll be responsible for:

• Campaign strategy and execution: You'll build and run multi-channel campaigns across email, various ad platforms, direct mail, and other channels against our target account list, owning the full cycle from audience building and sequence design through launch and optimization.

• Tiered account motions: You'll run personalized ABM plays against our top-tier accounts and automated, always-on coverage across the rest of the list.

• Campaign content: You'll produce campaign assets (emails, ad creative, landing pages, one-pagers, and follow-up content) built from our positioning and messaging.

• Conference pipeline: You'll own pipeline gen for our conference calendar: pre-event target matching and meeting booking in partnership with our sales team, onsite lead capture and guerrilla marketing, and post-event follow-up.

• Budget and channel mix: You'll manage the paid demand gen budget, measure channel performance, cut what under performs, and scale efforts that drive conversion.

• Funnel reporting: You'll report monthly on funnel performance against our targets and adjust the plan based on what the data says.

You'll work beside our head of product marketing, who owns the positioning and messaging your campaigns are built on, and our head of revenue operations and marketing operations, who runs our systems, forecasting, and reporting infrastructure. You'll also work directly with our gate automation sales…