Growth Marketing Lead, Capital Formation

Company Overview

Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long‑term vision. We are building the most compelling investor-facing ecosystem in the private markets.

The role offers exposure to a uniquely diverse platform, combining institutional‑quality real estate and high‑growth tech ventures, all aligned under a singular mission‑driven vision.

Our mission is to catalyze human flourishing through stewardship, serving people in all nations. We seek a transcendent impact, second to none, crossing geographies and making a permanent mark on history.

We aim to uplift investors, foster flourishing families, create enduring trust, and contribute to a more beautiful world through our investments, products and services, and new ventures.

Our investments are primarily in real estate, with additional allocations to tech, energy, and alternatives, employing a downside‑protected, long‑term approach to investing. We are grounded in timeless morals and seek to preserve and grow both investor capital and our own.

Rex is seeking a Growth Marketing Lead, Capital Formation to build our direct crowdfunding acquisition engine from the ground up. Real estate capital formation shouldn't run through a maze of intermediaries. We're building our own direct channel, connecting accredited investors straight to vetted real estate opportunities under our Reg D 506(c) offerings, and this hire owns the engine that powers it, from the first campaign to the platform experience investors land on.

This role is anchored by three core mandates. First, build and run the acquisition engine: launch and scale paid social, search, and programmatic campaigns, complemented by organic content, that drive qualified investor traffic. Second, own the investor funnel: landing pages, lead capture, and conversion tracking are this person's responsibility end to end, with support available as needed, but the outcome is owned by them.

Third, drive capital velocity: this channel directly supports active capital raising efforts, so performance here isn't a vanity metric, it's a direct input to how fast Rex moves capital into deals. The ideal candidate has 4 to 7 years of experience in performance or paid media, ideally with exposure to fintech, real estate, crowdfunding, or high‑consideration direct response. They are comfortable owning a channel solo, from strategy through execution, and know how to build a testing and optimization system rather than run one‑off campaigns.

They understand, or are quick to learn, the marketing constraints that come with raising capital under securities regulations, and they collaborate closely with the team to set and manage budget, but drive the day‑to‑day decisions on creative, targeting, and funnel performance themselves. They think like an owner, not a media buyer executing a brief, and operate with real urgency behind the numbers.

Deeply aligned with Rex's mission to catalyze human flourishing through direct access to real‑estate capital. Fully remote.

Rex is hiring a Growth Marketing Lead, Capital Formation to turn a direct‑to‑investor crowdfunding channel into a repeatable, scalable engine for raising capital. Real estate has traditionally raised capital through networks, intermediaries, and warm relationships; this role exists to build a parallel, direct‑response channel that runs on paid and organic acquisition, a high‑converting…