Promotions Director

Fliff unpacks sports gaming into social, free‑to‑play games for all types of sports fans. We’ve built a social sports gaming experience that allows users to compete for leader board positioning, achieve badges, and build their status within the game. We pioneer play‑for‑fun sports gaming with a flagship social sports book that includes sweepstakes promotions and loyalty rewards, offering fans fun, engaging, and free‑to‑play alternatives to real‑money gaming.

Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real‑money competition. What began as a pioneering social sports book has evolved into a multi‑vertical platform that is the fastest growing brand in sports gaming. We’re building a world‑class ecosystem of sports gaming experiences that span social, sweepstakes, and real‑money formats—giving every type of fan a way to play, compete, and connect.

Fliff is seeking a Promotions Director to own the strategy, execution, and optimization of all customer‑facing promotional offers. The role will design and deploy promotions that drive acquisition, retention, and monetization while maintaining strong unit economics and regulatory compliance. This is a highly analytical role for a promotions expert who has operated inside leading real‑money or social gaming platforms and understands how to deliver the right offer, to the right customer, at the right time—at scale.

• Promotions are a powerful lever in gaming and wagering—but one of the easiest ways to destroy margin if not managed correctly.
• This role will directly influence customer acquisition efficiency and lifetime value.
• Drive engagement and retention through intelligent, targeted offers.
• Build enterprise‑wide promotions that are desired by Fliff customers and prospects at scale.
• Sit at the intersection of marketing, product, analytics, and compliance.
• The Promotions Director will be the single owner of Fliff’s promotional ecosystem.

• Promotions Strategy & Ownership
  • Own the end‑to‑end promotions strategy across the customer lifecycle, including acquisition offers, retention and reactivation promotions, loyalty and VIP programs, seasonal and event‑based offers, and enterprise‑wide promotional initiatives.
  • Design promotional mechanics such as bonuses, credits, multipliers, free‑to‑play incentives, and custom offers.
  • Define offer guardrails to balance growth, engagement, and profitability.
• Customer Targeting & Personalization
  • Partner with Analytics and CRM teams to segment customers based on behavior, value, and lifecycle stage.
  • Deliver personalized, behavior‑driven offers and suppress offers to unprofitable or incentive‑abusing cohorts.
  • Continuously refine targeting logic to improve efficiency and ROI.
  • Run surveys post‑campaign to evaluate user interest and quality.
• Offer Economics & Performance
  • Own promotional cost modeling, forecasting, and performance analysis.
  • Evaluate offer ROI, LTV impact, breakage, and abuse risk.
  • Establish clear KPIs and success metrics for all promotions.
  • Make data‑driven recommendations on scaling, adjusting, or sun setting offers.
• Execution & Cross‑Functional Leadership
  • Work closely with CRM / Lifecycle Marketing on deployment (email, push, SMS, in‑app).
  • Collaborate with Product and Engineering on promotion tooling and capabilities.
  • Ensure all offers meet Legal and Compliance regulatory standards.
  • Align promotional spend with Finance budget and forecasts.
  • Ensure flawless execution across platforms and channels.
• Testing & Optimization
  • Design and run structured A/B and multivariate tests on offer types, value levels, eligibility rules, timing and frequency.
  • Build a culture of disciplined experimentation and learning around promotions.

• First 30 Days
  • Audit existing promotions, tools, and performance internally and conduct external competitor analysis.
  • Establish clear ownership, KPIs, and reporting frameworks.
  • Identify quick‑win optimizations and risk areas.
  • Launch improved targeting or offer logic.
• Within 6 Months
  • Build a scalable, enterprise‑grade promotions engine.
  • Demonstrate measurable improvements in retention, engagement, and…