Promotions Director

Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leader board positioning, to achieve badges and build their status within the game.

We are pioneering play-for-fun sports gaming, with our flagship social sports book experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.

Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real‑money competition. What began as a pioneering social sports book has evolved into a multi‑vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world‑class ecosystem of sports gaming experiences that span social, sweepstakes, and real‑money formats — giving every type of fan a way to play, compete, and connect.

Fliff is seeking a Promotions Director to own the strategy, execution, and optimization of all customer‑facing promotional offers. This role will be responsible for designing and deploying promotions that drive acquisition, retention, and monetization while maintaining strong unit economics and regulatory compliance. These promotions should be laser focused at the customer level but also lead the building of enterprise promotions and business level.

This is a highly analytical role for a promotions expert who has operated inside leading real‑money or social gaming platforms and understands how to deliver the right offer, to the right customer, at the right time—at scale.

• Promotions are one of the most powerful levers in gaming and wagering—but also one of the easiest ways to destroy margin if not managed correctly.

• Directly influence customer acquisition efficiency and lifetime value
• Drive engagement and retention through intelligent, targeted offers
• Build enterprise‑wide promotions that are desired by Fliff customers and prospects and scale responsibly
• Sit at the intersection of marketing, product, analytics, and compliance
• The Promotions Director will be single owner of Fliff’s promotional ecosystem.

• Promotions Strategy & Ownership
• Own the end‑to‑end promotions strategy across the customer lifecycle:
• Acquisition offers
• Retention and reactivation promotions
• Loyalty and VIP programs
• Seasonal and event‑based offers
• Enterprise‑wide promotional initiatives
• Design promotional mechanics including bonuses, credits, multipliers, free‑to‑play incentives, and custom offers
• Define offer guardrails to balance growth, engagement, and profitability

• Customer Targeting & Personalization
• Partner with Analytics and CRM teams to:
• Segment customers based on behavior, value, and lifecycle stage
• Deliver personalized, behavior‑driven offers
• Suppress offers to unprofitable or incentive‑abusing cohorts
• Continuously refine targeting logic to improve efficiency and ROI
• Run surveys post on enterprise campaigns to evaluate the quality and interest of users

• Offer Economics & Performance
• Own promotional cost modeling, forecasting, and performance analysis
• Evaluate offer ROI, LTV impact, breakage, and abuse risk
• Establish clear KPIs and success metrics for all promotions
• Make data‑driven recommendations on scaling, adjusting, or sun setting offers

• Execution & Cross‑Functional Leadership
• Work closely with:
• CRM / Lifecycle Marketing on deployment (email, push, SMS, in‑app)
• Product and Engineering on promotion tooling and capabilities
• Legal and Compliance to ensure all offers meet regulatory standards
• Finance to align promotional spend with budget and forecasts
• Ensure flawless execution across platforms and channels

• Testing & Optimization
• Design and run structured A/B and multivariate tests on:
• Offer types
• Value levels
• Eligibility rules
• Timing and frequency
• Build a culture of disciplined experimentation and learning around promotions

• First 30 Days
• Audit existing promotions, tools, and performance internally and external analysis of competitors
• Establish clear ownership, KPIs, and reporting frameworks
• Identify quick‑win…