Air Sales Producer

About Us

We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a passionate team of approximately 550 people. Our products are sold through TV on 80m homes through our live 24
* 7 broadcasts, our website, OTT, marketplaces, and social media.

We are the US retailing unit and a subsidiary of Vaibhav Global Limited (VGL) which is a well-established vertically integrated company, founded in India about 35 years ago and listed on the Indian stock exchanges. The company has had a turnover of $246 million (in the financial year 2022).

The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all the units ship out approximately 50,000 pieces of products to their customers in the US, UK, and Germany every day. In addition to the companies in the US, UK, and Germany, VGL Group operates offices globally in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.

Our service to the community is run through our Your Purchase Feeds program under which each retailing unit donates one nutritious meal to a school‑going child in India, the US, and the UK for each item sold through all its platforms. Your Purchase Feeds has provided over 40 million meals to kids until now in the US. Our mission statement embraces the ambitious goal of distributing one million meals each day to children in need by 2031.

We believe that Your Purchase Feeds provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2032. Our offices in India function on solar power, and each business unit is working towards getting a LEEDS certification.

We live by and are inspired by our core values of Teamwork, honesty, commitment, passion, and a positive attitude, which form the basis of every decision we make.

As a Producer at Shop LC, you will be responsible for scheduling and airing the products given within each show and ensuring each show is successful and meets sales goals.

Work Location – 100 Michael Angelo Way, Suite 300, Austin, Texas 78728

Reporting Manager – Sales Manager – Producers

Salary Range – $48,000 to $52,000 annually

• Follow the direction of the company by working closely with sales leadership.
• Coordinate various aspects of individual show’s live production such as overseeing product quantities and availability, meeting sales targets, orchestrating timing and graphics, and working in tandem with the show’s director to create a compelling story for the audience, utilizing sound effects, graphics, and audio.
• Work live on air with the production team, leading each show, to ensure an entertaining and effective experience for the audience.
• Comply with the Producer Code of Conduct roles and responsibilities and adhere to company policies and procedures.
• All other duties as assigned by the manager.
• Proactive Show Planning
  • Producers must take a proactive approach in coordinating with the MPA prior to each show.
  • The goal is to complete most of the preparation work before the show, minimizing last‑minute adjustments during pre‑show meetings.
  • Early preparation enables greater control, smoother show flow, and more creative input.
• Review of Show Lineups
  • Show lineups are typically distributed 48 hours in advance.
  • Producers must review assigned shows thoroughly upon receipt.
  • Provide timely feedback to the MPA regarding lineup structure, product selection, or any areas of concern.
• Identification of Key Items
  • Identify potential key items within the assigned lineup.
  • If no key items are designated, producers are encouraged to recommend suitable products that could serve as key features.
  • Requests for specific products or key items should be submitted through the Scheduler, which is open to all producers.
  • The warehouse maintains a wide selection of available inventory for producers to choose from through the Scheduler.
• Collaboration with Hosts
  • Producers who regularly work with the same host should…