Lead Content Creator, FloLacrosse

Flo Sports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners.

Flo Sports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

Flo Sports is looking for a Content Manager to help lead the day-to-day content strategy and execution for Flo Lacrosse.

This is a highly hands-on role for someone who deeply understands lacrosse and knows how to turn Flo Sports’ live event portfolio into content that grows our audience, creates excitement and drives fans to sign up and watch.

You should be a true subject matter expert who understands the players, teams, programs, recruiting landscape, rivalries and storylines that matter to lacrosse fans. You should also be an excellent social content creator who thrives around live sports and is comfortable identifying, clipping and publishing the biggest moments from games in real time.

The work does not stop when the game ends. A major part of this role will be finding ways to continuously maximize Flo Sports’ live event assets by repackaging games into highlights, short-form videos, athlete features, compilations and other content that extends the value and reach of our rights.

While this role will primarily focus on Flo Lacrosse, you will also regularly contribute to priority events and initiatives across the broader Flo Sports portfolio.

• Own the day-to-day social content strategy and execution for Flo Lacrosse
• Create content plans around our live programming and storylines with the goal of driving viewership and subscription signups
• Identify the narratives, rivalries, players and stakes that can make upcoming events feel must-watch
• Actively cover live games and events in real time by identifying key moments, clipping live broadcasts and quickly publishing content across social platforms
• Maximize Flo Sports’ live event library by turning full-game replays into highlights, short-form clips, player-focused content, compilations and other formats that extend the life of each event
• Manage Flo Lacrosse social channels, including publishing, programming and day-to-day editorial decisions
• Build content strategies that connect with both highly engaged lacrosse fans and broader audiences who may be less familiar with the athletes or events
• Use performance data and audience insights to understand what drives engagement, viewership and subscription conversion
• Look for opportunities to increase social and video monetization while keeping audience growth and subscription acquisition as the primary focus
• Assign and coordinate work with freelancers, contributors, photographers and other external resources as needed
• Collaborate closely with marketing, design, production, rights, sales and other Flo Sports teams around major events and company priorities
• Support priority events and content initiatives across other Flo Sports verticals when needed
• Maintain strong editorial judgment, accuracy and quality across all published content
• Travel to selected lacrosse events to create on-site content, support live coverage and capture additional access-driven storytelling opportunities

• Deep knowledge of lacrosse, including major teams, athletes, programs, events, recruiting, culture and storylines across the sport
• Strong…