Director, Go-to-Market Finance

Overview

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal Better Up Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal Better Up Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees for this role are expected to be available to work from one of our Austin, TX hub at least two days per week, or eight days per month. Please ensure you can realistically commit to this structure before applying.

We’re looking for a Director, Go-To-Market Finance who thrives at the intersection of revenue strategy, analytics, and business partnership.

This is not a traditional finance role focused on reporting after the fact. You’ll sit at the center of our go-to-market engine, partnering closely with Sales, Rev Ops, Marketing, and executive leadership to shape how we grow ARR efficiently and predictably.

You’ll own the financial strategy behind our sales motion—from forecasting and pipeline health to quota capacity, pricing, deal economics, and investment tradeoffs. You’ll help leaders understand what’s really driving performance, where to lean in, and where to course-correct. And you’ll translate complex financial and operational signals into clear, actionable insights that drive better decisions across the business.

If you see finance as a strategic accelerator for revenue teams—not a gatekeeper—and you enjoy being in the room where growth decisions get made, this role is for you.

• Own GTM financial planning and forecasting, including bookings, ARR, pipeline, headcount capacity, and productivity metrics

• Partner closely with the CRO, Sales leadership, Rev Ops, and Marketing to support territory design, quota setting, coverage models, and incentive economics

• Lead analysis on pricing, discounting, deal structure, and unit economics, ensuring growth is both fast and sustainable

• Develop and maintain best-in-class revenue models that connect pipeline activity to bookings, revenue, and cash flow

• Provide clear insights on forecast accuracy, variance drivers, and risk/opportunity tradeoffs for executive and board discussions

• Help define and track core GTM metrics (e.g., ARR, ACV, win rates, sales cycle, CAC payback, quota attainment, NRR)

• Build scalable reporting, cadences, and processes that support a growing, increasingly complex sales organization

• Act as a trusted thought partner, asking “why” as often as “how much” to challenge assumptions and sharpen decisions

• 7–10+ years of progressive finance experience, with 3–5+ years in GTM Finance, Sales Finance, or Strategic Finance roles at high-growth companies

• Deep fluency in B2B SaaS and subscription economics, including bookings vs. revenue, ARR, cohort retention, CAC payback, and Rule of 40

• Strong financial modeling skills—you can build and evolve complex GTM models from scratch and explain them clearly to non-finance leaders

• Proven experience partnering with Sales, Rev Ops, and Marketing leaders to influence strategy and execution

• Strong business judgment—you understand how incentives, pricing, and structure shape sales behavior

• Executive presence and communication skills—you can confidently present insights to the CRO, CFO, CEO, and Board

• Ownership mindset and intellectual curiosity—you proactively surface insights and take…