Area Rare Cardiac Specialist; ARCS

Area Rare Cardiac Specialist (ARCS) Why Patients Need You

Everything we do, every day, is in line with an unwavering commitment to the quality and the delivery of safe and effective products to patients. Our science and risk-based compliant quality culture is innovative and customer oriented. Whether you are involved in manufacturing, testing, or compliance, your contribution will directly impact patients.

The Rare Disease, Area Rare Cardiac Specialists (ARCS), will target health care providers (HCPs), spanning general cardiology, across IDN/Health Systems, group practice accounts, other. In this role, this individual will primarily be responsible for the execution of ATTR-CM disease awareness with appropriate customer stakeholders, working closely with the Cardiac Account Specialist (CAS) to ensure seamless customer interactions throughout the patient journey.

The role will report into the Area Business Manager (ABM).

The Area Rare Cardiac Specialists (ARCS) will demonstrate strong business acumen, and an expert understanding of the complexities associated with their local healthcare ecosystem. The incumbent will utilize this knowledge to develop in-depth sales business plans; and in collaboration with other customer facing colleagues (i.e. CAS), the individual will then execute upon those plans to accelerate new patient starts through increased disease state awareness in the territories (CAS) they overlay.

To accomplish these goals, the individual will effectively utilize approved marketing resources to educate customers and build meaningful relationships to drive patient recognition.

The Area Rare Cardiac Specialists (ARCS) must strictly abide by all company policies and applicable government regulations.

• Prioritize customers opportunities and projects to maximize impact; leveraging all available data sets and stakeholder input to inform optimal decision making via the target lists provided

• Develop territory business objectives (business plans) and define key performance metrics that are aligned to brand objectives thus meeting/exceeding goals via the prioritized customer target lists

• Maintain active customer profiles, plans and data sets via company planning resources

• Continually evaluate and refine call planning to optimize schedule based on unique local territory factors such as access, geographic span, collaborative commitments, and customer alerts via targets identified via prioritization per ABM direction

• Utilize advanced selling skills and approaches (e.g., PSSF)

• Understands complex selling environment within each local market the ARC is overlaid to support

• Utilize approved brand messaging via PSSF to align with customer priorities; tailor messaging based on segment and/or individual customer needs

• Appropriately adapts messaging in complex selling environment

• Partners with customers to connect Pfizer resources and services to better meet the needs of their patients.

• Grow and maintain relationships with appropriate stakeholders and decision makers

• Build an in-depth understanding of local market factors and customer landscape

• Possess an in-depth expertise in the ATTR-CM disease area, the diagnostic procedures related to ATTR-CM and related diseases, and the Vyndamax clinical profile (as appropriate)

• Educate customers on the ATTR-CM disease in order to raise disease awareness

• Educate customers on the diagnostic procedures (through approved messaging/resources) related to ATTR-CM to support patient identification and treatment

• Demonstrate brand value proposition as a solution to customer and patient needs (per indications)

• Implement approved marketing educational programs across customer segments and present approved materials to deliver value added messaging in a compelling and compliant manner where applicable/appropriate.

• Demonstrate change agility in the ever-changing marketplace/landscape; effectively cope with change and decide to act without having all the details.

• Coordinate with other customer facing teams to elevate the customer experience

• Coordinate with other Subject…