Hotel General Manager

Austin Proper Hotel stands as one of the most acclaimed urban luxury hotels in the United States — a Michelin Key and Forbes Four-Star recognized property ranked among the Top 500 Hotels in the World. Located in the heart of Austin’s vibrant Second Street District, the property delivers an unmatched guest experience across 238 rooms and suites, a Forbes Four-Star spa, and an award-winning food and beverage program generating over $32M in annual revenue — part of a $72M+ total revenue portfolio.

Austin Proper holds the highest RevPAR in its competitive set and stands as the flagship of the Proper Hospitality portfolio.

Anchoring Austin’s Second Street District, Austin Proper Hotel features 238 rooms and suites — virtually all with sweeping city and Lady Bird Lake views. The property includes destination dining and bar outlets across Peacock, La Piscina, Kappo Kappo, Peacock Lounge, Goldies, and Quill; an award-winning spa, Verbena; indoor and outdoor private event spaces; and a rooftop pool deck. Wellness anchors the guest experience through the Forbes Four-Star Verbena Spa, state-of-the-art fitness facilities, and a full suite of nature-connected programming.

The members-only Proper Club offers an exclusive private indoor-outdoor clubhouse experience, a Hi-Fi listening room, bespoke programming and year-round cultural events, and full wellness access with property-wide benefits.

The General Manager will lead the strategic, operational, and cultural vision for Austin Proper Hotel, positioning it as the preeminent luxury destination in Austin and a flagship within the Proper portfolio. This role requires an accomplished hospitality executive with deep expertise in luxury hotel operations, award-winning food and beverage, wellness programming, membership models, and high-touch guest experiences.

Proper Hotels is an AI-first organization. The General Manager is expected to be a confident adopter and champion of AI tools — embedding intelligent technology across revenue management, guest communications, F&B operations, people management, and financial controls. Comfort with data-driven decision-making and the ability to build a team culture around AI fluency are non-negotiable expectations of this role.

The General Manager will be responsible for delivering exceptional financial performance, cultivating a high-performing leadership team, and ensuring that every guest, member, and employee experience reflects the refined, design-forward, and culturally vibrant ethos of Proper.

• Define and execute the long-term business strategy for a $72M+ operation
• Position the hotel as the leading luxury destination in Austin
• Honor Austin Proper’s earned reputation while continuously evolving it for a discerning modern luxury audience
• Serve as the primary representative of the property to ownership, community leaders, and partners

• Oversee all hotel operations including Rooms, Food & Beverage, Spa & Wellness, Membership, and Events
• Ensure seamless integration across hotel programming, F&B outlets, and wellness experiences
• Drive and protect Forbes Four-Star and Michelin Key service standards across every guest touchpoint
• Maintain full compliance with all applicable local and state regulatory frameworks
• Deliver on revenue, GOP, and EBITDA targets across a $72M+ multi-stream operation
  
  Lead annual budgeting, forecasting, and capital planning processes
• Optimize yield management across rooms, F&B, wellness, and membership revenue streams
• Identify and execute strategic partnerships and incremental revenue opportunities

• Uphold Proper’s modern luxury aesthetic and experiential standards at every level
• Champion design-forward programming, culinary innovation, and cultural relevance
• Curate distinctive experiences that authentically reflect Austin’s dynamic culture and creative spirit
• Protect and continuously grow the hotel’s Michelin Key, Forbes Four-Star, and Top 500 Hotels in the World standing
• Oversee an award-winning, $32M+ F&B operation spanning Peacock, La Piscina, Kappo Kappo, Peacock Lounge, Goldies, Quill, and In-Room…